ergoPouch vs Woolbabe:Which is more popular by branded search in New Zealand?
In August 2026, Woolbabe had more branded searches than ergoPouch among baby sleepwear brands in New Zealand. Woolbabe was estimated to have 2.6K branded searches compared to ergoPouch’s 2.5K, and held a 23.2% Share of Search versus ergoPouch’s 22.7%.
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Which is more popular in search, ergoPouch or Woolbabe?
Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woolbabe, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the ergoPouch and Woolbabe comparison changed over the last 12 months?
3 findings
- Woolbabe was ahead of ergoPouch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 21.7% to 22.7%, and its estimated monthly branded searches moved from 2.2K to 2.5K.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 26.8% to 23.2%, and its estimated monthly branded searches moved from 2.7K to 2.6K.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
2 changes
In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
How each brand is measured
Brandwave collects information about searches that people make online using ergoPouch’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ergoPouch
18 branded search terms
- cocoon ergopouch
- ergo pouch
- ergopouch
- ergopouch 0 2 tog
- ergopouch 1 tog
- ergopouch 2 5
- ergopouch 2 5 tog
- ergopouch 3 5 tog
- ergopouch cocoon swaddle
- ergopouch com au
- ergopouch near me
- ergopouch nz
- ergopouch sleep sack
- ergopouch sleep suit
- ergopouch sleeping bag
- ergopouch swaddle
- ergopouch tog
- ergopouch tuck sheet
Woolbabe
18 branded search terms
- 3 seasons woolbabe
- sleep store woolbabe
- woolbabe
- woolbabe 3 seasons
- woolbabe 3 seasons sleeping bag
- woolbabe duvet
- woolbabe duvet sleeping bag
- woolbabe near me
- woolbabe nz
- woolbabe sale
- woolbabe sleep sack
- woolbabe sleep suit
- woolbabe sleeping bag
- woolbabe sleepsuit
- woolbabe summer sleeping bag
- woolbabe swaddle
- woolbabe three seasons
- woolbabe winter sleeping bag
Put your own brand in this comparison
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