How popular isergoPouch in search?
In August 2026, there were an estimated 2.5K branded searches for ergoPouch in New Zealand which is up 15.9% over the last 11 months. ergoPouch holds 22.7% estimated Share of Search among New Zealand baby sleepwear brands and is ranked 3rd of 5 competitors for search popularity.
Love to Dream49.8%
Woolbabe23.2%
ergoPouch22.7%
Halo3.6%
Mokopuna0.71%
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Which baby sleepwear brands compete with ergoPouch?
Share of Search by month for Love to Dream, Woolbabe, ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 5.6K | -22.3% | -4.5 points | |
| 2, held 2nd | 23.2% | 2.6K | -10.9% | +1.1 points | |
| 3, held 3rd | 22.7% | 2.5K | +9% | +5 points | |
| 4, held 4th | 3.6% | 400 | -40.3% | -1.5 points | |
| 5, held 5th | 0.71% | 80 | -27.3% | -0.1 points |
49.8%
held 1st · 5.6K estimated branded searches · -22.3% vs prior month · -4.5 points
2.
Woolbabe23.2%
held 2nd · 2.6K estimated branded searches · -10.9% vs prior month · +1.1 points
22.7%
held 3rd · 2.5K estimated branded searches · +9% vs prior month · +5 points
4.
Halo3.6%
held 4th · 400 estimated branded searches · -40.3% vs prior month · -1.5 points
5.
Mokopuna0.71%
held 5th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points
Compare search popularity between ergoPouch and its closest rivals
How has branded search demand for ergoPouch changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ergoPouch in New Zealand rose from 2.2K to 2.5K.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 21.7% to 22.7%.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 24.4% in April 2026 and was lowest at 17.7% in July 2026.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
5 changes
In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How is ergoPouch measured?
Brandwave collects information about searches that people make online using ergoPouch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- cocoon ergopouch
- ergo pouch
- ergopouch
- ergopouch 0 2 tog
- ergopouch 1 tog
- ergopouch 2 5
- ergopouch 2 5 tog
- ergopouch 3 5 tog
- ergopouch cocoon swaddle
- ergopouch com au
- ergopouch near me
- ergopouch nz
- ergopouch sleep sack
- ergopouch sleep suit
- ergopouch sleeping bag
- ergopouch swaddle
- ergopouch tog
- ergopouch tuck sheet
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Is ergoPouch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.