ergoPouch vs Halo:Which is more popular by branded search in New Zealand?
In August 2026, ergoPouch had more branded searches than Halo among baby sleepwear brands in New Zealand. ergoPouch was estimated to have 2.5K branded searches compared to Halo’s 400, and held a 22.7% Share of Search versus Halo’s 3.6%.
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Which is more popular in search, ergoPouch or Halo?
Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the ergoPouch and Halo comparison changed over the last 12 months?
3 findings
- ergoPouch was ahead of Halo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 21.7% to 22.7%, and its estimated monthly branded searches moved from 2.2K to 2.5K.
- Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 2.4% to 3.6%, and its estimated monthly branded searches moved from 240 to 400.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
2 changes
In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ergoPouch’s and Halo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ergoPouch
18 branded search terms
- cocoon ergopouch
- ergo pouch
- ergopouch
- ergopouch 0 2 tog
- ergopouch 1 tog
- ergopouch 2 5
- ergopouch 2 5 tog
- ergopouch 3 5 tog
- ergopouch cocoon swaddle
- ergopouch com au
- ergopouch near me
- ergopouch nz
- ergopouch sleep sack
- ergopouch sleep suit
- ergopouch sleeping bag
- ergopouch swaddle
- ergopouch tog
- ergopouch tuck sheet
Halo
6 branded search terms
- halo bassinet
- halo sleep sack
- halo sleep suit
- halo sleeping bag
- halo swaddle
- sleep swaddle halo
Put your own brand in this comparison
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