Love to Dream vs Woolbabe:Which is more popular by branded search in New Zealand?
In August 2026, Love to Dream had more branded searches than Woolbabe among baby sleepwear brands in New Zealand. Love to Dream was estimated to have 5.6K branded searches compared to Woolbabe’s 2.6K, and held a 49.8% Share of Search versus Woolbabe’s 23.2%.
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Which is more popular in search, Love to Dream or Woolbabe?
Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Love to Dream, Woolbabe. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Love to Dream and Woolbabe comparison changed over the last 12 months?
3 findings
- Love to Dream was ahead of Woolbabe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 48.2% to 49.8%, and its estimated monthly branded searches moved from 4.9K to 5.6K.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 26.8% to 23.2%, and its estimated monthly branded searches moved from 2.7K to 2.6K.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
2 changes
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Love to Dream’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Love to Dream
24 branded search terms
- love to dream
- love to dream 1 5 tog
- love to dream 2 5 tog
- love to dream near me
- love to dream nz
- love to dream size
- love to dream size chart
- love to dream sleep sacks
- love to dream sleep suit
- love to dream sleeping bag
- love to dream swaddle
- love to dream swaddle medium
- love to dream swaddle new born
- love to dream swaddle size
- love to dream swaddle up
- love to dream swaddle up transition bag
- love to dream tog
- love to dream tog chart
- love to dream transition
- love to dream transition swaddle
- lovetodream
- lovetodream nz
- lovetodream sleep suit
- lovetodream swaddle
Woolbabe
18 branded search terms
- 3 seasons woolbabe
- sleep store woolbabe
- woolbabe
- woolbabe 3 seasons
- woolbabe 3 seasons sleeping bag
- woolbabe duvet
- woolbabe duvet sleeping bag
- woolbabe near me
- woolbabe nz
- woolbabe sale
- woolbabe sleep sack
- woolbabe sleep suit
- woolbabe sleeping bag
- woolbabe sleepsuit
- woolbabe summer sleeping bag
- woolbabe swaddle
- woolbabe three seasons
- woolbabe winter sleeping bag
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.