Mokopuna vs Woolbabe:Which is more popular by branded search in New Zealand?
In August 2026, Woolbabe had more branded searches than Mokopuna among baby sleepwear brands in New Zealand. Woolbabe was estimated to have 2.6K branded searches compared to Mokopuna’s 80, and held a 23.2% Share of Search versus Mokopuna’s 0.71%.
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Which is more popular in search, Mokopuna or Woolbabe?
Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woolbabe, Mokopuna. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Mokopuna and Woolbabe comparison changed over the last 12 months?
3 findings
- Woolbabe was ahead of Mokopuna in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mokopuna’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 0.89% to 0.71%, and its estimated monthly branded searches moved from 90 to 80.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand moved from 26.8% to 23.2%, and its estimated monthly branded searches moved from 2.7K to 2.6K.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
2 changes
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mokopuna’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mokopuna
3 branded search terms
- mokopuna merino
- mokopuna sleeping bag
- mokopuna swaddle
Woolbabe
18 branded search terms
- 3 seasons woolbabe
- sleep store woolbabe
- woolbabe
- woolbabe 3 seasons
- woolbabe 3 seasons sleeping bag
- woolbabe duvet
- woolbabe duvet sleeping bag
- woolbabe near me
- woolbabe nz
- woolbabe sale
- woolbabe sleep sack
- woolbabe sleep suit
- woolbabe sleeping bag
- woolbabe sleepsuit
- woolbabe summer sleeping bag
- woolbabe swaddle
- woolbabe three seasons
- woolbabe winter sleeping bag
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.