Brandwave

Babu vs Wallace Cotton:Which is more popular?

In September 2026, Wallace Cotton had more branded searches than Babu among cot sheets brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Babu had 880. Wallace Cotton made up 64.8% of all cot sheets brand searches we track, and Babu accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Babu appeared in three of the five answers and Wallace Cotton in two. Babu was mentioned before Wallace Cotton in three out of five answers.

Among cot sheets brands in New Zealand in September 2026

Who do people search for more?

Wallace Cotton, about 14 searches for every 1 for Babu

Wallace Cotton 12.6K searchesBabu 880 searches

Who does AI mention more?

Babu, mentioned in 3 of 5 answers, Wallace Cotton in 2

Babu in 3 of 5Wallace Cotton in 2 of 5

Who does AI recommend more?

Babu, named ahead of Wallace Cotton in 3 of 5 answers

Babu first in 3Wallace Cotton first in 2

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Babu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wallace Cotton was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Babu was listed before Wallace Cotton in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babu1st
  2. Sheet Society2nd
  3. Wallace Cotton3rd
  4. Dimples4th
  5. Nature Baby5th
  6. Bubba Blue6th
  7. Boori7th
  8. Sheridan–
  9. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Babu or Wallace Cotton more popular in search?

This chart shows how often people search Google for Babu and Wallace Cotton by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.

Babu and Wallace Cotton among cot sheets brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Babu. The figures are in the table below the chart.

View monthly share of searches table
MonthWallace CottonSheet SocietyDimplesSheridanBabuNature BabyBooriBubba BlueLeander
Oct 202565.3%15.3%5.5%5.7%4.2%2.5%1.1%0.3%0.04%
Nov 202563.4%18.1%5.4%4.5%4.3%3.3%0.77%0.23%0.03%
Dec 202571.6%11.1%6.1%5%3.4%1.8%0.84%0.19%0.04%
Jan 202665.1%15.1%6.7%4.4%3.7%3.7%0.92%0.38%0.04%
Feb 202665.4%12.4%6.7%4.8%4.6%4.6%1%0.47%0.05%
Mar 202661.7%17.6%6.3%4.5%4.9%3.5%1%0.44%0.05%
Apr 202663.1%14.3%7.9%4.6%4.9%3.6%1.2%0.25%0.05%
May 202665.9%15.3%5.5%4.5%4.3%3.1%0.98%0.38%0.04%
Jun 202660.1%17%7.5%5%4.7%4.1%1.1%0.42%0.05%
Jul 202661.2%14%7.7%6.5%4.3%4.8%1%0.44%0.05%
Aug 202664.6%14.8%6.6%4.6%4.5%3%1.3%0.46%0.05%
Sep 202664.8%14.9%5.1%4.7%4.5%4.5%1.1%0.36%0%

How has the Babu and Wallace Cotton comparison changed over the last 12 months?

3 findings
  • Wallace Cotton was ahead of Babu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand moved from 65.3% to 64.8%, and its estimated monthly branded searches moved from 15.4K to 12.6K.

How did search popularity change for New Zealand cot sheets brands in September 2026?

2 changes

  1. Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.

  2. Estimated monthly branded searches for Babu in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Babu’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babu

1 branded search term

  • babu

Wallace Cotton

5 branded search terms

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallacecotton

How the Brand Demand Index is measured

Other head-to-heads among cot sheets brands

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