Foxtrot Home vs Sheridan:Which is more popular?
In September 2026, Foxtrot Home had more branded searches than Sheridan among bed linen retailers in New Zealand. Foxtrot Home had about 2,400 branded searches, while Sheridan had 1,540. Foxtrot Home made up 4.6% of all bed linen retailer searches we track, and Sheridan accounted for 3%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Foxtrot Home appeared in three of the five answers and Sheridan in none.
Who do people search for more?
Foxtrot Home, about 56% more searches than Sheridan
Who does AI mention more?
Foxtrot Home, mentioned in 3 of 5 answers, Sheridan in 0
Who does AI recommend more?
Foxtrot Home, the only one of the two named
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Foxtrot Home was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sheridan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Foxtrot Home or Sheridan more popular in search?
This chart shows how often people search Google for Foxtrot Home and Sheridan by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Foxtrot Home, Sheridan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Foxtrot Home and Sheridan comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sheridan took it in December 2025, Foxtrot Home took it in January 2026.
- Across the 12 months ending September 2026, Foxtrot Home’s share of searches among bed linen retailers in New Zealand moved from 4% to 4.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bed linen retailers in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 2K to 1.5K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
2 changes
In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.
Estimated monthly branded searches for Sheridan in New Zealand fell 23.8% over 12 measured months, from 2K to 1.5K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Foxtrot Home’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtrot Home
1 branded search term
- foxtrothome
Sheridan
6 branded search terms
- sheridan
- sheridan bed linen
- sheridan duvet cover
- sheridan institute
- sheridan sheets
- sheridan towels
Other head-to-heads among bed linen retailers
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