Bed Bath & Table vs MM Linen:Which is more popular?
In September 2026, Bed Bath & Table had more branded searches than MM Linen among bed linen retailers in New Zealand. Bed Bath & Table had about 21,100 branded searches, while MM Linen had 2,400. Bed Bath & Table made up 40.3% of all bed linen retailer searches we track, and MM Linen accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, MM Linen appeared in two of the five answers and Bed Bath & Table in one. MM Linen was mentioned before Bed Bath & Table in two out of three answers that named either.
Who do people search for more?
Bed Bath & Table, about 9 searches for every 1 for MM Linen
Who does AI mention more?
MM Linen, mentioned in 2 of 5 answers, Bed Bath & Table in 1
Who does AI recommend more?
MM Linen, named ahead of Bed Bath & Table in 2 of 3 answers
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MM Linen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bed Bath & Table was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MM Linen was listed before Bed Bath & Table in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bed Bath & Table or MM Linen more popular in search?
This chart shows how often people search Google for Bed Bath & Table and MM Linen by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Bed Bath & Table, MM Linen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Bed Bath & Table and MM Linen comparison changed over the last 12 months?
3 findings
- Bed Bath & Table was ahead of MM Linen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bed Bath & Table’s share of searches among bed linen retailers in New Zealand moved from 42% to 40.3%, and its estimated monthly branded searches moved from 25.1K to 21.1K.
- Across the 12 months ending September 2026, MM Linen’s share of searches among bed linen retailers in New Zealand moved from 4% to 4.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
3 changes
In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.
In September 2026, Bed Bath & Table gained share of searches among bed linen retailers in New Zealand, from 39% to 40.3%.
In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bed Bath & Table’s and MM Linen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Bath & Table
4 branded search terms
- bed bath & table
- bed bath n table
- bed bath table
- bed bath table sheets
MM Linen
1 branded search term
- mm linen
Other head-to-heads among bed linen retailers
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