MM Linen vs Wallace Cotton:Which is more popular?
In September 2026, Wallace Cotton had more branded searches than MM Linen among bed linen retailers in New Zealand. Wallace Cotton had about 13,000 branded searches, while MM Linen had 2,400. Wallace Cotton made up 24.8% of all bed linen retailer searches we track, and MM Linen accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Wallace Cotton appeared in all five answers and MM Linen in two. Wallace Cotton was mentioned before MM Linen in four out of five answers.
Who do people search for more?
Wallace Cotton, about 5 searches for every 1 for MM Linen
Who does AI mention more?
Wallace Cotton, mentioned in every answer we collected
Who does AI recommend more?
Wallace Cotton, named ahead of MM Linen in 4 of 5 answers
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. MM Linen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wallace Cotton was listed before MM Linen in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is MM Linen or Wallace Cotton more popular in search?
This chart shows how often people search Google for MM Linen and Wallace Cotton by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Wallace Cotton, MM Linen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the MM Linen and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Wallace Cotton was ahead of MM Linen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MM Linen’s share of searches among bed linen retailers in New Zealand moved from 4% to 4.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand moved from 26.1% to 24.8%, and its estimated monthly branded searches moved from 15.7K to 12.9K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
3 changes
In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.
In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.
Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using MM Linen’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MM Linen
1 branded search term
- mm linen
Wallace Cotton
8 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
Other head-to-heads among bed linen retailers
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