Brandwave

How popular isWallace Cotton?

In September 2026, people searched for Wallace Cotton by name about 13,000 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 24.8% of all New Zealand bed linen retailer searches, placing Wallace Cotton second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bed linen retailers, Wallace Cotton appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Wallace Cotton is the second most searched of 8 competitors and the most recommended in AI answers.

  1. Bed Bath & TableShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Wallace CottonShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CittàShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Foxtrot HomeShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MM LinenShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top bed linen retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Wallace Cotton is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Città2nd
  3. Foxtrot Home3rd
  4. MM Linen4th
  5. Home Lab Store5th
  6. Bed Bath & Table6th
  7. Sheridan–
  8. Linen House–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bed linen retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bed linen retailers compete with Wallace Cotton?

Wallace Cotton against bed linen retailers in New Zealand, by month

Share of searches by month for Bed Bath & Table, Wallace Cotton, Città, Foxtrot Home, MM Linen, Sheridan. The figures are in the table below the chart.

View monthly share of searches table
MonthBed Bath & TableWallace CottonCittàFoxtrot HomeMM LinenSheridanHome Lab StoreLinen House
Oct 202542%26.1%18.1%4%4%3.4%1.5%0.92%
Nov 202545.8%24.1%16.2%4.5%3.6%2.7%2%1.2%
Dec 202547.2%24.5%17.7%2.4%3.1%2.9%0.92%1.2%
Jan 202636.9%28.5%19.4%4.3%4.3%3.5%1.6%1.5%
Feb 202637.2%28.7%19.8%4.2%4.2%3.4%1.3%1.2%
Mar 202644.5%23%18.8%4.2%4.2%2.8%1.3%1.2%
Apr 202644.6%23.1%18.9%4.3%4.3%2.9%0.85%1.2%
May 202641.8%26.7%18%4.1%4.1%3.1%1.2%1.1%
Jun 202643.1%22.8%18.3%6.3%4.2%3%1%1.2%
Jul 202645.2%23.8%16.2%4.4%4.4%3.7%0.88%1.5%
Aug 202639%24.6%20.3%3.6%5.5%3.2%2.5%1.3%
Sep 202640.3%24.8%20.1%4.6%4.6%3%1.4%1.2%

  1. 1.Bed Bath & Table

    40.3%

    Held 1st. 21.1K estimated branded searches, +2.5% vs prior month. Share +1.3 points.

  2. 2.Wallace Cotton

    24.8%

    Held 2nd. 12.9K estimated branded searches, -0.15% vs prior month. Share +0.2 points.

  3. 3.Città

    20.1%

    Held 3rd. 10.5K estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  4. 4.Foxtrot Home

    4.6%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.

  5. 5.MM Linen

    4.6%

    Moved from 4th to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  6. 6.Sheridan

    3%

    Held 6th. 1.5K estimated branded searches, -7.8% vs prior month. Share -0.2 points.

  7. 7.Home Lab Store

    1.4%

    Held 7th. 720 estimated branded searches, -44.6% vs prior month. Share -1.1 points.

  8. 8.Linen House

    1.2%

    Held 8th. 630 estimated branded searches, -6% vs prior month. Share -0.1 points.

Compare popularity between Wallace Cotton and its closest rivals

Every comparison with Wallace Cotton

22 comparisons

How has branded search demand for Wallace Cotton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wallace Cotton in New Zealand fell from 15.7K to 12.9K.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand decreased from 26.1% to 24.8%.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand peaked at 28.7% in February 2026 and was lowest at 22.8% in June 2026.

How did search popularity change for New Zealand bed linen retailers in September 2026?

6 changes

  1. In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.

  2. In September 2026, Bed Bath & Table gained share of searches among bed linen retailers in New Zealand, from 39% to 40.3%.

  3. In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.

  4. In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.

  5. Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.

  6. Estimated monthly branded searches for Linen House in New Zealand rose 14.5% over 12 measured months, from 550 to 630 in September 2026.

How are Wallace Cotton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Wallace Cotton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallace cotton sheets
  • wallace cotton stores
  • wallace cotton towels
  • wallacecotton

Do you work for Wallace Cotton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wallace Cotton compete?

Wallace Cotton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores4th of 74.4%Show ranking
Sleepwear and loungewear brands2nd of 817.5%Show ranking
Bed linen retailers2nd of 824.8%Shown above
Cot sheets brands1st of 964.8%Show ranking
Creator with pink hair and a pink jacket

Is Wallace Cotton your brand?

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