Sheridan vs Wallace Cotton:Which is more popular?
In September 2026, Wallace Cotton had more branded searches than Sheridan among bed linen retailers in New Zealand. Wallace Cotton had about 13,000 branded searches, while Sheridan had 1,540. Wallace Cotton made up 24.8% of all bed linen retailer searches we track, and Sheridan accounted for 3%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Wallace Cotton appeared in all five answers and Sheridan in none.
Who do people search for more?
Wallace Cotton, about 8 searches for every 1 for Sheridan
Who does AI mention more?
Wallace Cotton, mentioned in every answer we collected
Who does AI recommend more?
Wallace Cotton, the only one of the two named
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Sheridan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sheridan or Wallace Cotton more popular in search?
This chart shows how often people search Google for Sheridan and Wallace Cotton by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Wallace Cotton, Sheridan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Sheridan and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Wallace Cotton was ahead of Sheridan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bed linen retailers in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand moved from 26.1% to 24.8%, and its estimated monthly branded searches moved from 15.7K to 12.9K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
2 changes
Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.
Estimated monthly branded searches for Sheridan in New Zealand fell 23.8% over 12 measured months, from 2K to 1.5K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Sheridan’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sheridan
6 branded search terms
- sheridan
- sheridan bed linen
- sheridan duvet cover
- sheridan institute
- sheridan sheets
- sheridan towels
Wallace Cotton
8 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
Other head-to-heads among bed linen retailers
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