Bed Bath & Table vs Wallace Cotton:Which is more popular?
In September 2026, Bed Bath & Table had more branded searches than Wallace Cotton among bed linen retailers in New Zealand. Bed Bath & Table had about 21,100 branded searches, while Wallace Cotton had 13,000. Bed Bath & Table made up 40.3% of all bed linen retailer searches we track, and Wallace Cotton accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Wallace Cotton appeared in all five answers and Bed Bath & Table in one. Wallace Cotton was mentioned before Bed Bath & Table in every answer.
Who do people search for more?
Bed Bath & Table, about 63% more searches than Wallace Cotton
Who does AI mention more?
Wallace Cotton, mentioned in every answer we collected
Who does AI recommend more?
Wallace Cotton, named ahead of Bed Bath & Table in every answer
Follow Bed Bath & Table vs Wallace Cotton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Bed Bath & Table was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wallace Cotton was listed before Bed Bath & Table in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bed Bath & Table or Wallace Cotton more popular in search?
This chart shows how often people search Google for Bed Bath & Table and Wallace Cotton by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Bed Bath & Table, Wallace Cotton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Bed Bath & Table and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Bed Bath & Table was ahead of Wallace Cotton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bed Bath & Table’s share of searches among bed linen retailers in New Zealand moved from 42% to 40.3%, and its estimated monthly branded searches moved from 25.1K to 21.1K.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand moved from 26.1% to 24.8%, and its estimated monthly branded searches moved from 15.7K to 12.9K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
2 changes
In September 2026, Bed Bath & Table gained share of searches among bed linen retailers in New Zealand, from 39% to 40.3%.
Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bed Bath & Table’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Bath & Table
4 branded search terms
- bed bath & table
- bed bath n table
- bed bath table
- bed bath table sheets
Wallace Cotton
8 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
Other head-to-heads among bed linen retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.