Sheridan vs Spotlight:Which is more popular?

Name: Sheridan vs Spotlight: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Spotlight had more branded searches than Sheridan among linen and manchester stores in New Zealand. Spotlight had about 135,000 branded searches, while Sheridan had 930. Spotlight made up 46.6% of all linen and manchester store searches we track, and Sheridan accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about linen and manchester stores, Spotlight appeared in two of the four answers and Sheridan in none.

Among linen and manchester stores in New Zealand in September 2026

Follow Sheridan vs Spotlight and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top linen and manchester stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sheridan did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Wallace Cotton	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Spotlight	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Foxtrot Home	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Bed Bath & Beyond	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Bed Bath & Table	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Bianca Lorenne	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Sheridan	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about linen and manchester stores

4 answers

Asked ChatGPT
“Which linen store should I shop at in New Zealand?”
1. 1Wallace Cotton
2. 2Spotlight
Asked ChatGPT
“What are the best linen and manchester stores in New Zealand?”
Asked ChatGPT
“What's the best linen store in New Zealand for new bedding?”
1. 1Wallace Cotton
2. 2Foxtrot Home
Searched Google, AI Overview
“bed linen nz”
1. 1Wallace Cotton
2. 2Foxtrot Home
Searched Google, AI Overview
“linen stores nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Sheridan or Spotlight more popular in search?

This chart shows how often people search Google for Sheridan and Spotlight by name. Each line represents a brand's share of searches for all seven linen and manchester stores we track, month by month, from searches in New Zealand.

Sheridan and Spotlight among linen and manchester stores in New Zealand, by month

Month	Spotlight	Bed Bath & Beyond	Bed Bath & Table	Wallace Cotton	Bianca Lorenne	Foxtrot Home	Sheridan
Oct 2025	50.2%	35.5%	7.6%	4.7%	0.75%	0.73%	0.42%
Nov 2025	41.1%	43.1%	9.1%	4.7%	0.61%	0.9%	0.34%
Dec 2025	37.6%	48.6%	8.4%	4.3%	0.44%	0.43%	0.3%
Jan 2026	45.8%	40%	6.9%	5.3%	0.83%	0.81%	0.36%
Feb 2026	50.4%	36.8%	6.2%	4.7%	0.74%	0.71%	0.35%
Mar 2026	45.5%	39.8%	8.5%	4.3%	0.83%	0.81%	0.32%
Apr 2026	47%	40.7%	7.1%	3.6%	0.56%	0.68%	0.27%
May 2026	46.8%	40.2%	7%	4.4%	0.7%	0.68%	0.3%
Jun 2026	47%	40.3%	7%	3.6%	0.7%	1%	0.3%
Jul 2026	42.2%	44.2%	7.7%	4%	0.78%	0.75%	0.43%
Aug 2026	47.8%	41%	5.9%	3.7%	0.72%	0.55%	0.27%
Sep 2026	46.6%	39.8%	7.2%	4.4%	0.86%	0.83%	0.32%

How has the Sheridan and Spotlight comparison changed over the last 12 months?

3 findings

Spotlight was ahead of Sheridan in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Sheridan’s share of searches among linen and manchester stores in New Zealand moved from 0.42% to 0.32%, and its estimated monthly branded searches moved from 1.4K to 930.
Across the 12 months ending September 2026, Spotlight’s share of searches among linen and manchester stores in New Zealand moved from 50.2% to 46.6%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for New Zealand linen and manchester stores in September 2026?

2 changes

In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.
Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sheridan’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.