How popular isBed Bath & Beyond?
In September 2026, people searched for Bed Bath & Beyond by name about 115,000 times in New Zealand, about the same as the previous year. These searches made up 39.8% of all New Zealand linen and manchester store searches, placing Bed Bath & Beyond second out of seven stores. When we asked both ChatGPT and Google AI Overviews about linen and manchester stores, Bed Bath & Beyond appeared in one of the four answers and was the fourth most recommended of the seven.
Bed Bath & Beyond is the second most searched of 7 competitors and the fourth most recommended in AI answers.
SpotlightShare of searches 46.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Bed Bath & BeyondShare of searches 39.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Bed Bath & TableShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Wallace CottonShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Bianca LorenneShare of searches 0.86%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top linen and manchester stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bed Bath & Beyond was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bed Bath & Beyond is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about linen and manchester stores
4 answers
Asked ChatGPT
“Which linen store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best linen and manchester stores in New Zealand?”
Asked ChatGPT
“What's the best linen store in New Zealand for new bedding?”
Searched Google, AI Overview
“bed linen nz”
Searched Google, AI Overview
“linen stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which linen and manchester stores compete with Bed Bath & Beyond?
Share of searches by month for Spotlight, Bed Bath & Beyond, Bed Bath & Table, Wallace Cotton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotlight | Bed Bath & Beyond | Bed Bath & Table | Wallace Cotton | Bianca Lorenne | Foxtrot Home | Sheridan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.5% | 7.6% | 4.7% | 0.75% | 0.73% | 0.42% |
| Nov 2025 | 41.1% | 43.1% | 9.1% | 4.7% | 0.61% | 0.9% | 0.34% |
| Dec 2025 | 37.6% | 48.6% | 8.4% | 4.3% | 0.44% | 0.43% | 0.3% |
| Jan 2026 | 45.8% | 40% | 6.9% | 5.3% | 0.83% | 0.81% | 0.36% |
| Feb 2026 | 50.4% | 36.8% | 6.2% | 4.7% | 0.74% | 0.71% | 0.35% |
| Mar 2026 | 45.5% | 39.8% | 8.5% | 4.3% | 0.83% | 0.81% | 0.32% |
| Apr 2026 | 47% | 40.7% | 7.1% | 3.6% | 0.56% | 0.68% | 0.27% |
| May 2026 | 46.8% | 40.2% | 7% | 4.4% | 0.7% | 0.68% | 0.3% |
| Jun 2026 | 47% | 40.3% | 7% | 3.6% | 0.7% | 1% | 0.3% |
| Jul 2026 | 42.2% | 44.2% | 7.7% | 4% | 0.78% | 0.75% | 0.43% |
| Aug 2026 | 47.8% | 41% | 5.9% | 3.7% | 0.72% | 0.55% | 0.27% |
| Sep 2026 | 46.6% | 39.8% | 7.2% | 4.4% | 0.86% | 0.83% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 135K | -18.2% | -1.2 points | |
| 2, held 2nd | 39.8% | 115K | -18.5% | -1.2 points | |
| 3, held 3rd | 7.2% | 21K | +2.4% | +1.3 points | |
| 4, held 4th | 4.4% | 12.7K | -0.16% | +0.7 points | |
| 5, held 5th | 0.86% | 2.5K | -0.4% | +0.1 points | |
| 6, held 6th | 0.83% | 2.4K | +26.3% | +0.3 points | |
| 7, held 7th | 0.32% | 930 | -1.1% | 0 points |
46.6%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
39.8%
Held 2nd. 115K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
7.2%
Held 3rd. 21K estimated branded searches, +2.4% vs prior month. Share +1.3 points.
4.4%
Held 4th. 12.7K estimated branded searches, -0.16% vs prior month. Share +0.7 points.
0.86%
Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share +0.1 points.
0.83%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
7.Sheridan
0.32%
Held 7th. 930 estimated branded searches, -1.1% vs prior month. Share 0 points.
Compare popularity between Bed Bath & Beyond and its closest rivals

Bed Bath & Beyond vs Spotlight: compare popularity
Bed Bath & Beyond vs Bed Bath & Table: compare popularity
Bed Bath & Beyond vs Wallace Cotton: compare popularity
Bed Bath & Beyond vs Bianca Lorenne: compare popularity
Bed Bath & Beyond vs Foxtrot Home: compare popularity- Compare Bed Bath & Beyond with any brand
Every comparison with Bed Bath & Beyond
6 comparisons
How has branded search demand for Bed Bath & Beyond changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bed Bath & Beyond in New Zealand held steady, from 117K to 115K.
- Across the 12 months ending September 2026, Bed Bath & Beyond’s share of searches among linen and manchester stores in New Zealand increased from 35.5% to 39.8%.
- Across the 12 months ending September 2026, Bed Bath & Beyond’s share of searches among linen and manchester stores in New Zealand peaked at 48.6% in December 2025 and was lowest at 35.5% in October 2025.
How did search popularity change for New Zealand linen and manchester stores in September 2026?
5 changes

In September 2026, Bed Bath & Table gained share of searches among linen and manchester stores in New Zealand, from 5.9% to 7.2%.

In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.

In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.

In September 2026, Bed Bath & Beyond lost share of searches among linen and manchester stores in New Zealand, from 41% to 39.8%.
Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.
How are Bed Bath & Beyond’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bed Bath & Beyond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bed bath & beyond
- bed bath beyond
- bed bed bath & beyond
- bedbathbeyond
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