How popular isFoxtrot Home?
In September 2026, people searched for Foxtrot Home by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 0.83% of all New Zealand linen and manchester store searches, placing Foxtrot Home sixth out of seven stores. When we asked both ChatGPT and Google AI Overviews about linen and manchester stores, Foxtrot Home appeared in two of the four answers and was the second most recommended of the seven.
Foxtrot Home is the sixth most searched of 7 competitors and the second most recommended in AI answers.
SpotlightShare of searches 46.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Bed Bath & BeyondShare of searches 39.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Bed Bath & TableShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Wallace CottonShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Foxtrot HomeShare of searches 0.83%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top linen and manchester stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Foxtrot Home was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Foxtrot Home is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about linen and manchester stores
4 answers
Asked ChatGPT
“Which linen store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best linen and manchester stores in New Zealand?”
Asked ChatGPT
“What's the best linen store in New Zealand for new bedding?”
Searched Google, AI Overview
“bed linen nz”
Searched Google, AI Overview
“linen stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which linen and manchester stores compete with Foxtrot Home?
Share of searches by month for Spotlight, Bed Bath & Beyond, Bed Bath & Table, Wallace Cotton, Foxtrot Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotlight | Bed Bath & Beyond | Bed Bath & Table | Wallace Cotton | Bianca Lorenne | Foxtrot Home | Sheridan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.5% | 7.6% | 4.7% | 0.75% | 0.73% | 0.42% |
| Nov 2025 | 41.1% | 43.1% | 9.1% | 4.7% | 0.61% | 0.9% | 0.34% |
| Dec 2025 | 37.6% | 48.6% | 8.4% | 4.3% | 0.44% | 0.43% | 0.3% |
| Jan 2026 | 45.8% | 40% | 6.9% | 5.3% | 0.83% | 0.81% | 0.36% |
| Feb 2026 | 50.4% | 36.8% | 6.2% | 4.7% | 0.74% | 0.71% | 0.35% |
| Mar 2026 | 45.5% | 39.8% | 8.5% | 4.3% | 0.83% | 0.81% | 0.32% |
| Apr 2026 | 47% | 40.7% | 7.1% | 3.6% | 0.56% | 0.68% | 0.27% |
| May 2026 | 46.8% | 40.2% | 7% | 4.4% | 0.7% | 0.68% | 0.3% |
| Jun 2026 | 47% | 40.3% | 7% | 3.6% | 0.7% | 1% | 0.3% |
| Jul 2026 | 42.2% | 44.2% | 7.7% | 4% | 0.78% | 0.75% | 0.43% |
| Aug 2026 | 47.8% | 41% | 5.9% | 3.7% | 0.72% | 0.55% | 0.27% |
| Sep 2026 | 46.6% | 39.8% | 7.2% | 4.4% | 0.86% | 0.83% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 135K | -18.2% | -1.2 points | |
| 2, held 2nd | 39.8% | 115K | -18.5% | -1.2 points | |
| 3, held 3rd | 7.2% | 21K | +2.4% | +1.3 points | |
| 4, held 4th | 4.4% | 12.7K | -0.16% | +0.7 points | |
| 5, held 5th | 0.86% | 2.5K | -0.4% | +0.1 points | |
| 6, held 6th | 0.83% | 2.4K | +26.3% | +0.3 points | |
| 7, held 7th | 0.32% | 930 | -1.1% | 0 points |
46.6%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
39.8%
Held 2nd. 115K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
7.2%
Held 3rd. 21K estimated branded searches, +2.4% vs prior month. Share +1.3 points.
4.4%
Held 4th. 12.7K estimated branded searches, -0.16% vs prior month. Share +0.7 points.
0.86%
Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share +0.1 points.
0.83%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
7.Sheridan
0.32%
Held 7th. 930 estimated branded searches, -1.1% vs prior month. Share 0 points.
Compare popularity between Foxtrot Home and its closest rivals
Every comparison with Foxtrot Home
10 comparisons
How has branded search demand for Foxtrot Home changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Foxtrot Home in New Zealand held steady at 2.4K.
- Across the 12 months ending September 2026, Foxtrot Home’s share of searches among linen and manchester stores in New Zealand held steady, from 0.73% to 0.83%.
How did search popularity change for New Zealand linen and manchester stores in September 2026?
5 changes
In September 2026, Bed Bath & Table gained share of searches among linen and manchester stores in New Zealand, from 5.9% to 7.2%.
In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.
In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.
In September 2026, Bed Bath & Beyond lost share of searches among linen and manchester stores in New Zealand, from 41% to 39.8%.
Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.
How are Foxtrot Home’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Foxtrot Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- foxtrothome
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Where does Foxtrot Home compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Linen and manchester stores | 6th of 7 | 0.83% | Shown above |
| Bed linen retailers | 4th of 8 | 4.6% | Show ranking |
Is Foxtrot Home your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.