Brandwave

How popular isSpotlight?

In September 2026, people searched for Spotlight by name about 135,000 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 46.6% of all New Zealand linen and manchester store searches, placing Spotlight first out of seven stores. When we asked both ChatGPT and Google AI Overviews about linen and manchester stores, Spotlight appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Spotlight is the most searched of 7 competitors and the third most recommended in AI answers.

  1. SpotlightShare of searches 46.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Bed Bath & BeyondShare of searches 39.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Bed Bath & TableShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wallace CottonShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Bianca LorenneShare of searches 0.86%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top linen and manchester stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spotlight is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Foxtrot Home2nd
  3. Spotlight3rd
  4. Bed Bath & Beyond4th
  5. Bed Bath & Table–
  6. Bianca Lorenne–
  7. Sheridan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about linen and manchester stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which linen and manchester stores compete with Spotlight?

Spotlight against linen and manchester stores in New Zealand, by month

Share of searches by month for Spotlight, Bed Bath & Beyond, Bed Bath & Table, Wallace Cotton. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotlightBed Bath & BeyondBed Bath & TableWallace CottonBianca LorenneFoxtrot HomeSheridan
Oct 202550.2%35.5%7.6%4.7%0.75%0.73%0.42%
Nov 202541.1%43.1%9.1%4.7%0.61%0.9%0.34%
Dec 202537.6%48.6%8.4%4.3%0.44%0.43%0.3%
Jan 202645.8%40%6.9%5.3%0.83%0.81%0.36%
Feb 202650.4%36.8%6.2%4.7%0.74%0.71%0.35%
Mar 202645.5%39.8%8.5%4.3%0.83%0.81%0.32%
Apr 202647%40.7%7.1%3.6%0.56%0.68%0.27%
May 202646.8%40.2%7%4.4%0.7%0.68%0.3%
Jun 202647%40.3%7%3.6%0.7%1%0.3%
Jul 202642.2%44.2%7.7%4%0.78%0.75%0.43%
Aug 202647.8%41%5.9%3.7%0.72%0.55%0.27%
Sep 202646.6%39.8%7.2%4.4%0.86%0.83%0.32%

  1. 1.Spotlight

    46.6%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Bed Bath & Beyond

    39.8%

    Held 2nd. 115K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  3. 3.Bed Bath & Table

    7.2%

    Held 3rd. 21K estimated branded searches, +2.4% vs prior month. Share +1.3 points.

  4. 4.Wallace Cotton

    4.4%

    Held 4th. 12.7K estimated branded searches, -0.16% vs prior month. Share +0.7 points.

  5. 5.Bianca Lorenne

    0.86%

    Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share +0.1 points.

  6. 6.Foxtrot Home

    0.83%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  7. 7.Sheridan

    0.32%

    Held 7th. 930 estimated branded searches, -1.1% vs prior month. Share 0 points.

Compare popularity between Spotlight and its closest rivals

Every comparison with Spotlight

15 comparisons

How has branded search demand for Spotlight changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotlight in New Zealand fell from 165K to 135K.
  • Across the 12 months ending September 2026, Spotlight’s share of searches among linen and manchester stores in New Zealand decreased from 50.2% to 46.6%.
  • Across the 12 months ending September 2026, Spotlight’s share of searches among linen and manchester stores in New Zealand peaked at 50.4% in February 2026 and was lowest at 37.6% in December 2025.

How did search popularity change for New Zealand linen and manchester stores in September 2026?

5 changes

  1. In September 2026, Bed Bath & Table gained share of searches among linen and manchester stores in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.

  3. In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.

  4. In September 2026, Bed Bath & Beyond lost share of searches among linen and manchester stores in New Zealand, from 41% to 39.8%.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.

How are Spotlight’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Spotlight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Spotlight
  • spotlight bedding
  • spotlight home decor

Do you work for Spotlight? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Spotlight compete?

Spotlight is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
homeware retailers4th of 106.5%Show ranking
Linen and manchester stores1st of 746.6%Shown above
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Is Spotlight your brand?

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