Brandwave

Father Rabbit vs Spotlight:Which is more popular?

In September 2026, Spotlight had more branded searches than Father Rabbit among homeware retailers in New Zealand. Spotlight had about 135,000 branded searches, while Father Rabbit had 2,900. Spotlight made up 6.5% of all homeware retailer searches we track, and Father Rabbit accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Father Rabbit appeared in three of the five answers and Spotlight in none.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

Spotlight, about 47 searches for every 1 for Father Rabbit

Spotlight 135K searchesFather Rabbit 2.9K searches

Who does AI mention more?

Father Rabbit, mentioned in 3 of 5 answers, Spotlight in 0

Father Rabbit in 3 of 5Spotlight in 0 of 5

Who does AI recommend more?

Father Rabbit, the only one of the two named

Father Rabbit first in 2Spotlight never named

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Father Rabbit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spotlight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. Father Rabbit2nd
  3. Kmart NZ3rd
  4. Città4th
  5. A&C Homestore5th
  6. The Warehouse6th
  7. The Homestore7th
  8. Farmers8th
  9. Spotlight–
  10. IKEA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Father Rabbit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&C Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Father Rabbit or Spotlight more popular in search?

This chart shows how often people search Google for Father Rabbit and Spotlight by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

Father Rabbit and Spotlight among homeware retailers in New Zealand, by month

Share of searches by month for Spotlight, Father Rabbit. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZBriscoes HomewareThe WarehouseSpotlightIKEACittàFather RabbitA&C HomestoreThe HomestoreFarmers
Oct 202555%17.1%17.1%7.6%2.2%0.5%0.16%0.11%0.07%0.09%
Nov 202552.4%20%16.8%6%3.9%0.48%0.2%0.11%0.07%0.07%
Dec 202542.9%19.2%15.9%4.7%16.4%0.4%0.23%0.07%0.1%0.06%
Jan 202648%17.6%17.9%5.3%10.4%0.43%0.14%0.09%0.09%0.08%
Feb 202650%15.3%18.3%6.6%8.9%0.45%0.14%0.08%0.08%0.07%
Mar 202654%14.6%17.3%6.3%7%0.5%0.13%0.09%0.09%0.07%
Apr 202651.9%18.8%15.4%6.8%6.4%0.44%0.12%0.08%0.08%0.07%
May 202648.8%18%17.2%7.6%7.5%0.49%0.13%0.09%0.11%0.08%
Jun 202651.5%17.6%14.5%7.8%7.8%0.5%0.11%0.08%0.09%0.07%
Jul 202649.5%21.1%13.8%6.1%8.8%0.4%0.11%0.07%0.11%0.06%
Aug 202651.3%18.1%14.4%7.8%7.5%0.51%0.14%0.09%0.11%0.07%
Sep 202652.9%18.6%14.8%6.5%6.2%0.51%0.14%0.09%0.09%0.06%

How has the Father Rabbit and Spotlight comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand homeware retailers in September 2026?

2 changes

  1. In September 2026, Spotlight lost share of searches among homeware retailers in New Zealand, from 7.8% to 6.5%.

  2. Estimated monthly branded searches for Father Rabbit in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Father Rabbit’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Father Rabbit

1 branded search term

  • father rabbit

Spotlight

3 branded search terms

  • Spotlight
  • spotlight bedding
  • spotlight home decor

How the Brand Demand Index is measured

Other head-to-heads among homeware retailers

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