Brandwave

Spotlight vs The Warehouse:Which is more popular in New Zealand?

In September 2026, The Warehouse had more branded searches than Spotlight among homeware retailers in New Zealand. The Warehouse had about 1,900 branded searches, while Spotlight had 250. The Warehouse made up 0.35% of all homeware retailer searches we track, and Spotlight accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about homeware retailers, The Warehouse appeared in three of the five answers and Spotlight in none.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

The Warehouse, about 8 searches for every 1 for Spotlight

The Warehouse 1.9K searchesSpotlight 250 searches

Who does AI mention more?

The Warehouse, mentioned in 3 of 5 answers, Spotlight in 0

The Warehouse in 3 of 5Spotlight in 0 of 5

Who does AI recommend more?

The Warehouse, the only one of the two named

The Warehouse first in 3Spotlight never named

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Warehouse was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spotlight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Warehouse1st
  2. Spotlight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

  • Asked ChatGPT

    “Which homeware retailer should I shop at in New Zealand?”

    1. 5The Warehouse

  • Asked ChatGPT

    “What are the best homeware retailers in New Zealand?”

    1. 6The Warehouse

  • Asked ChatGPT

    “What's the best homeware retailer in New Zealand for everyday home items?”

    1. 2The Warehouse

  • Searched Google, AI Overview

    “homeware stores nz”

    1. Searched Google, AI Overview

      “homeware shop nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

      Is Spotlight or The Warehouse more popular in search?

      This chart shows how often people search Google for Spotlight and The Warehouse by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

      Spotlight and The Warehouse among homeware retailers in New Zealand, by month

      Share of searches by month for The Warehouse, Spotlight. The figures are in the table below the chart.

      View monthly share of searches table
      MonthThe WarehouseSpotlight
      Nov 20250.27%0.04%
      Dec 20250.15%0.02%
      Jan 20260.26%0.04%
      Feb 20260.33%0.04%
      Mar 20260.36%0.04%
      Apr 20260.28%0.05%
      May 20260.33%0.04%
      Jun 20260.32%0.05%
      Jul 20260.27%0.04%
      Aug 20260.32%0.05%
      Sep 20260.35%0.05%
      Oct 2026——

      The Warehouse and Spotlight sell other things too, so only their searches that name this product count here, like “warehouse bedding”.

      How has branded search for Spotlight and The Warehouse changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand homeware retailers in September 2026?

      1 change

      1. Estimated monthly branded searches for Spotlight in New Zealand fell 10.7% over 11 measured months, from 280 to 250 in September 2026.

      How are Spotlight’s and The Warehouse’s branded searches counted?

      12 search terms

      Brandwave collects information about searches that people make online using Spotlight’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Spotlight

      4 branded search terms

      • spotlight bedding
      • spotlight furniture
      • spotlight home decor
      • spotlight kitchenware

      The Warehouse

      8 branded search terms

      • the warehouse bedding
      • the warehouse furniture
      • the warehouse home decor
      • warehouse bedding
      • warehouse furniture
      • warehouse home decor
      • warehouse homeware
      • warehouse kitchenware

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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