Spotlight vs Wallace Cotton:Which is more popular?
In September 2026, Spotlight had more branded searches than Wallace Cotton among linen and manchester stores in New Zealand. Spotlight had about 135,000 branded searches, while Wallace Cotton had 12,700. Spotlight made up 46.6% of all linen and manchester store searches we track, and Wallace Cotton accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about linen and manchester stores, Wallace Cotton appeared in all four answers and Spotlight in two. Wallace Cotton was mentioned before Spotlight in every answer.
Who do people search for more?
Spotlight, about 11 searches for every 1 for Wallace Cotton
Who does AI mention more?
Wallace Cotton, mentioned in every answer we collected
Who does AI recommend more?
Wallace Cotton, named ahead of Spotlight in every answer
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Top linen and manchester stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wallace Cotton appeared in all four answers. Spotlight was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wallace Cotton was listed before Spotlight in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about linen and manchester stores
4 answers
Asked ChatGPT
“Which linen store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best linen and manchester stores in New Zealand?”
Asked ChatGPT
“What's the best linen store in New Zealand for new bedding?”
Searched Google, AI Overview
“bed linen nz”
Searched Google, AI Overview
“linen stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Spotlight or Wallace Cotton more popular in search?
This chart shows how often people search Google for Spotlight and Wallace Cotton by name. Each line represents a brand's share of searches for all seven linen and manchester stores we track, month by month, from searches in New Zealand.
Share of searches by month for Spotlight, Wallace Cotton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotlight | Bed Bath & Beyond | Bed Bath & Table | Wallace Cotton | Bianca Lorenne | Foxtrot Home | Sheridan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.5% | 7.6% | 4.7% | 0.75% | 0.73% | 0.42% |
| Nov 2025 | 41.1% | 43.1% | 9.1% | 4.7% | 0.61% | 0.9% | 0.34% |
| Dec 2025 | 37.6% | 48.6% | 8.4% | 4.3% | 0.44% | 0.43% | 0.3% |
| Jan 2026 | 45.8% | 40% | 6.9% | 5.3% | 0.83% | 0.81% | 0.36% |
| Feb 2026 | 50.4% | 36.8% | 6.2% | 4.7% | 0.74% | 0.71% | 0.35% |
| Mar 2026 | 45.5% | 39.8% | 8.5% | 4.3% | 0.83% | 0.81% | 0.32% |
| Apr 2026 | 47% | 40.7% | 7.1% | 3.6% | 0.56% | 0.68% | 0.27% |
| May 2026 | 46.8% | 40.2% | 7% | 4.4% | 0.7% | 0.68% | 0.3% |
| Jun 2026 | 47% | 40.3% | 7% | 3.6% | 0.7% | 1% | 0.3% |
| Jul 2026 | 42.2% | 44.2% | 7.7% | 4% | 0.78% | 0.75% | 0.43% |
| Aug 2026 | 47.8% | 41% | 5.9% | 3.7% | 0.72% | 0.55% | 0.27% |
| Sep 2026 | 46.6% | 39.8% | 7.2% | 4.4% | 0.86% | 0.83% | 0.32% |
How has the Spotlight and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Spotlight was ahead of Wallace Cotton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spotlight’s share of searches among linen and manchester stores in New Zealand moved from 50.2% to 46.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among linen and manchester stores in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 15.4K to 12.7K.
How did search popularity change for New Zealand linen and manchester stores in September 2026?
2 changes
In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.
In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Spotlight’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotlight
1 branded search term
- Spotlight
Wallace Cotton
6 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallace cotton stores
- wallacecotton
Other head-to-heads among linen and manchester stores
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