How popular isPapinelle?
In September 2026, people searched for Papinelle by name about 2,390 times in New Zealand, a 16.1% decrease from the previous year. These searches made up 3.3% of all New Zealand sleepwear and loungewear brand searches, placing Papinelle fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Papinelle appeared in all answers and was the most recommended of the eight.
Papinelle is the fourth most searched of 8 competitors and the most recommended in AI answers.
Peter AlexanderShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Wallace CottonShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BoodyShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PapinelleShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HomebodiiShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Papinelle appeared in all five answers. Papinelle is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear and loungewear brands
5 answers
Asked ChatGPT
“Which sleepwear and loungewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleepwear and loungewear brands in New Zealand?”
Asked ChatGPT
“What's the best sleepwear and loungewear brand in New Zealand for comfortable nights?”
Searched Google, AI Overview
“pyjamas nz”
Searched Google, AI Overview
“women's sleepwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sleepwear and loungewear brands compete with Papinelle?
Share of searches by month for Peter Alexander, Wallace Cotton, Boody, Papinelle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Alexander | Wallace Cotton | Boody | Papinelle | Homebodii | General Sleep | Gingerlilly | Seréne Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 17.7% | 4.1% | 3.3% | 0.31% | 0.1% | 0.06% | 0.01% |
| Nov 2025 | 70.5% | 16.7% | 8.7% | 3.5% | 0.29% | 0.12% | 0.09% | <0.01% |
| Dec 2025 | 80.6% | 12.8% | 3% | 3.3% | 0.1% | 0.1% | 0.06% | <0.01% |
| Jan 2026 | 74.1% | 17.7% | 4.1% | 3.6% | 0.26% | 0.13% | 0.08% | 0.01% |
| Feb 2026 | 70.3% | 20.5% | 4.7% | 4% | 0.24% | 0.15% | 0.08% | 0% |
| Mar 2026 | 76.3% | 15% | 5.2% | 3.1% | 0.19% | 0.11% | 0.05% | 0.01% |
| Apr 2026 | 72.7% | 17.3% | 4.9% | 4.6% | 0.24% | 0.12% | 0.08% | 0.01% |
| May 2026 | 73.6% | 17.4% | 5% | 3.7% | 0.1% | 0.08% | 0.09% | 0.01% |
| Jun 2026 | 80.8% | 10.7% | 5.5% | 2.8% | 0.1% | 0.06% | 0.07% | 0% |
| Jul 2026 | 69.9% | 20.2% | 5.8% | 3.5% | 0.35% | 0.11% | 0.06% | 0.02% |
| Aug 2026 | 74.1% | 17.4% | 4.9% | 3.1% | 0.22% | 0.1% | 0.08% | 0% |
| Sep 2026 | 73.8% | 17.5% | 5% | 3.3% | 0.25% | 0.1% | 0.04% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 53.3K | -1.2% | -0.3 points | |
| 2, held 2nd | 17.5% | 12.6K | -0.16% | +0.1 points | |
| 3, held 3rd | 5% | 3.6K | 0% | 0 points | |
| 4, held 4th | 3.3% | 2.4K | +4.8% | +0.2 points | |
| 5, held 5th | 0.25% | 180 | +12.5% | 0 points | |
| 6, held 6th | 0.1% | 70 | 0% | 0 points | |
| 7, held 7th | 0.04% | 30 | -50% | 0 points | |
| 8, held 8th | 0.01% | 10 | — | 0 points |
73.8%
Held 1st. 53.3K estimated branded searches, -1.2% vs prior month. Share -0.3 points.
17.5%
Held 2nd. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.1 points.
3.
Boody5%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.3%
Held 4th. 2.4K estimated branded searches, +4.8% vs prior month. Share +0.2 points.
0.25%
Held 5th. 180 estimated branded searches, +12.5% vs prior month. Share 0 points.
0.1%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 7th. 30 estimated branded searches, -50% vs prior month. Share 0 points.
0.01%
Held 8th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Papinelle and its closest rivals
Every comparison with Papinelle
6 comparisons
How has branded search demand for Papinelle changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Papinelle in New Zealand fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear and loungewear brands in New Zealand peaked at 4.6% in April 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?
6 changes
Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in September 2026.
Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026.
Estimated monthly branded searches for Peter Alexander in New Zealand fell 17.7% over 12 measured months, from 64.7K to 53.3K in September 2026.
Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Papinelle’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Papinelle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- papinelle
- papinelle loungewear
- papinelle nightwear
- papinelle pajamas
- papinelle pj
- papinelle robe
- papinelle sale
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Is Papinelle your brand?
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