Brandwave

General Sleep vs Papinelle:Which is more popular?

In September 2026, Papinelle had more branded searches than General Sleep among sleepwear and loungewear brands in New Zealand. Papinelle had about 2,390 branded searches, while General Sleep had 70. Papinelle made up 3.3% of all sleepwear and loungewear brand searches we track, and General Sleep accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Papinelle appeared in all five answers and General Sleep in four. Papinelle was mentioned before General Sleep in four out of five answers.

Among sleepwear and loungewear brands in New Zealand in September 2026

Who do people search for more?

Papinelle, about 34 searches for every 1 for General Sleep

Papinelle 2.4K searchesGeneral Sleep 70 searches

Who does AI mention more?

Papinelle, mentioned in every answer we collected

Papinelle in 5 of 5General Sleep in 4 of 5

Who does AI recommend more?

Papinelle, named ahead of General Sleep in 4 of 5 answers

Papinelle first in 4General Sleep first in 1

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Papinelle appeared in all five answers. General Sleep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Papinelle was listed before General Sleep in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is General Sleep or Papinelle more popular in search?

This chart shows how often people search Google for General Sleep and Papinelle by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

General Sleep and Papinelle among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Papinelle, General Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

How has the General Sleep and Papinelle comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  2. Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using General Sleep’s and Papinelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

General Sleep

1 branded search term

  • general sleep

Papinelle

7 branded search terms

  • papinelle
  • papinelle loungewear
  • papinelle nightwear
  • papinelle pajamas
  • papinelle pj
  • papinelle robe
  • papinelle sale

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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