Brandwave

Papinelle vs Wallace Cotton:Which is more popular?

In September 2026, Wallace Cotton had more branded searches than Papinelle among sleepwear and loungewear brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Papinelle had 2,390. Wallace Cotton made up 17.5% of all sleepwear and loungewear brand searches we track, and Papinelle accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, both Papinelle and Wallace Cotton appeared in all five answers. Papinelle was mentioned before Wallace Cotton in three out of five answers.

Among sleepwear and loungewear brands in New Zealand in September 2026

Who do people search for more?

Wallace Cotton, about 5 searches for every 1 for Papinelle

Wallace Cotton 12.6K searchesPapinelle 2.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Papinelle in 5 of 5Wallace Cotton in 5 of 5

Who does AI recommend more?

Papinelle, named ahead of Wallace Cotton in 3 of 5 answers

Papinelle first in 3Wallace Cotton first in 2

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Papinelle and Wallace Cotton showed up in all five answers. Papinelle was listed before Wallace Cotton in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Papinelle or Wallace Cotton more popular in search?

This chart shows how often people search Google for Papinelle and Wallace Cotton by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

Papinelle and Wallace Cotton among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Papinelle. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

How has the Papinelle and Wallace Cotton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026.

  2. Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Papinelle’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Papinelle

7 branded search terms

  • papinelle
  • papinelle loungewear
  • papinelle nightwear
  • papinelle pajamas
  • papinelle pj
  • papinelle robe
  • papinelle sale

Wallace Cotton

5 branded search terms

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallacecotton

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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