Brandwave

Briscoes Homeware vs Father Rabbit:Which is more popular?

In September 2026, Briscoes Homeware had more branded searches than Father Rabbit among homeware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while Father Rabbit had 2,900. Briscoes Homeware made up 18.6% of all homeware retailer searches we track, and Father Rabbit accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Briscoes Homeware and Father Rabbit each appeared in three of the five answers. Briscoes Homeware and Father Rabbit were each mentioned first in two of the four answers.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

Briscoes Homeware, about 132 searches for every 1 for Father Rabbit

Briscoes Homeware 384K searchesFather Rabbit 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Briscoes Homeware in 3 of 5Father Rabbit in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Briscoes Homeware first in 2Father Rabbit first in 2

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Father Rabbit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Briscoes Homeware and Father Rabbit were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. Father Rabbit2nd
  3. Kmart NZ3rd
  4. Città4th
  5. A&C Homestore5th
  6. The Warehouse6th
  7. The Homestore7th
  8. Farmers8th
  9. Spotlight–
  10. IKEA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Father Rabbit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&C Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Briscoes Homeware or Father Rabbit more popular in search?

This chart shows how often people search Google for Briscoes Homeware and Father Rabbit by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

Briscoes Homeware and Father Rabbit among homeware retailers in New Zealand, by month

Share of searches by month for Briscoes Homeware, Father Rabbit. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZBriscoes HomewareThe WarehouseSpotlightIKEACittàFather RabbitA&C HomestoreThe HomestoreFarmers
Oct 202555%17.1%17.1%7.6%2.2%0.5%0.16%0.11%0.07%0.09%
Nov 202552.4%20%16.8%6%3.9%0.48%0.2%0.11%0.07%0.07%
Dec 202542.9%19.2%15.9%4.7%16.4%0.4%0.23%0.07%0.1%0.06%
Jan 202648%17.6%17.9%5.3%10.4%0.43%0.14%0.09%0.09%0.08%
Feb 202650%15.3%18.3%6.6%8.9%0.45%0.14%0.08%0.08%0.07%
Mar 202654%14.6%17.3%6.3%7%0.5%0.13%0.09%0.09%0.07%
Apr 202651.9%18.8%15.4%6.8%6.4%0.44%0.12%0.08%0.08%0.07%
May 202648.8%18%17.2%7.6%7.5%0.49%0.13%0.09%0.11%0.08%
Jun 202651.5%17.6%14.5%7.8%7.8%0.5%0.11%0.08%0.09%0.07%
Jul 202649.5%21.1%13.8%6.1%8.8%0.4%0.11%0.07%0.11%0.06%
Aug 202651.3%18.1%14.4%7.8%7.5%0.51%0.14%0.09%0.11%0.07%
Sep 202652.9%18.6%14.8%6.5%6.2%0.51%0.14%0.09%0.09%0.06%

How has the Briscoes Homeware and Father Rabbit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand homeware retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Father Rabbit in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Briscoes Homeware’s and Father Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Briscoes Homeware

17 branded search terms

  • Briscoes
  • briscoes bedding
  • briscoes botany
  • briscoes bush inn
  • briscoes henderson
  • briscoes home decor
  • briscoes homeware
  • briscoes mt roskill
  • briscoes papanui
  • briscoes sale
  • briscoes sale today
  • briscoes salisbury
  • briscoes taranaki
  • briscoes te rapa
  • briscoes upper hutt
  • briscoes wairau park
  • briscoes westgate

Father Rabbit

1 branded search term

  • father rabbit

How the Brand Demand Index is measured

Other head-to-heads among homeware retailers

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