Department stores in New Zealand:Which brands are most popular in search?
In August 2026, Kmart NZ was the most searched among department stores in New Zealand, with an estimated 1.1M branded searches and 51.8% estimated Share of Search within this set.
Kmart NZ51.8%
Farmers27.4%
The Warehouse18.8%
Ballantynes2%
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Share of SearchLeaderboard
Compare New Zealand department stores selling clothing, homeware, beauty and gifts under one roof. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Ballantynes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Ballantynes |
|---|---|---|---|---|
| Oct 2025 | 53.2% | 24.7% | 20.5% | 1.6% |
| Nov 2025 | 51.6% | 25.3% | 21.1% | 2% |
| Dec 2025 | 49.9% | 24.5% | 24% | 1.7% |
| Jan 2026 | 54.2% | 19% | 25.1% | 1.6% |
| Feb 2026 | 52.3% | 22% | 24.2% | 1.6% |
| Mar 2026 | 53.9% | 22.9% | 21.8% | 1.4% |
| Apr 2026 | 55% | 23% | 20.7% | 1.3% |
| May 2026 | 49.2% | 28% | 21.4% | 1.4% |
| Jun 2026 | 54.2% | 24.6% | 19.8% | 1.4% |
| Jul 2026 | 54.2% | 24.4% | 19.5% | 1.9% |
| Aug 2026 | 51.8% | 27.4% | 18.8% | 2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 1.1M | -1.1% | -2.4 points | |
| 2, held 2nd | 27.4% | 588K | +16.1% | +3 points | |
| 3, held 3rd | 18.8% | 403K | -0.27% | -0.7 points | |
| 4, held 4th | 2% | 43.8K | +12% | +0.2 points |
1.
51.8%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.4 points
2.
Farmers27.4%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3 points
18.8%
held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.7 points
2%
held 4th · 43.8K estimated branded searches · +12% vs prior month · +0.2 points
Compare search popularity between leading brands
- Kmart NZ vs Farmers: compare search popularity
- Kmart NZ vs The Warehouse: compare search popularity
- Kmart NZ vs Ballantynes: compare search popularity
- Farmers vs The Warehouse: compare search popularity
- Farmers vs Ballantynes: compare search popularity
- The Warehouse vs Ballantynes: compare search popularity
- Compare any of these brands
Which brand is most popular in search among department stores in New Zealand?
4 brands
In August 2026, Kmart NZ was the most searched among department stores in New Zealand, with an estimated 1.1M branded searches and 51.8% estimated Share of Search within this set. Farmers is in 2nd place, 24.4 percentage points behind at 27.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kmart NZ | 53.2% → 51.8% | 55%Apr 2026 | 49.2%May 2026 | 1st |
| Farmers | 24.7% → 27.4% | 28%May 2026 | 19%Jan 2026 | 2nd |
| The Warehouse | 20.5% → 18.8% | 25.1%Jan 2026 | 18.8%Aug 2026 | 3rd |
| Ballantynes | 1.6% → 2% | 2%Aug 2026 | 1.3%Apr 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among department stores in New Zealand decreased from 53.2% to 51.8%.
- Across the 11 months ending August 2026, Farmers’ estimated Share of Search among department stores in New Zealand increased from 24.7% to 27.4%.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among department stores in New Zealand decreased from 20.5% to 18.8%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among department stores in New Zealand peaked at 55% in April 2026 and was lowest at 49.2% in May 2026.
- Across the 11 months ending August 2026, Farmers’ estimated Share of Search among department stores in New Zealand peaked at 28% in May 2026 and was lowest at 19% in January 2026.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among department stores in New Zealand peaked at 25.1% in January 2026 and was lowest at 18.8% in August 2026.
- Across the 11 months ending August 2026, Ballantynes held steady: its estimated Share of Search among department stores in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand department stores in August 2026?
4 changes
In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%.
In August 2026, Kmart NZ lost estimated Share of Search among department stores in New Zealand, from 54.2% to 51.8%.
In August 2026, The Warehouse lost estimated Share of Search among department stores in New Zealand, from 19.5% to 18.8%.
Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026.
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