Brandwave

Faradays vs Kmart NZ:Which is more popular?

In September 2026, Kmart NZ had more branded searches than Faradays among department stores in New Zealand. Kmart NZ had about 1.1 million branded searches, while Faradays had 40,500. Kmart NZ made up 55.8% of all department store searches we track, and Faradays accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about department stores, Faradays appeared in three of the five answers and Kmart NZ in one. Faradays was mentioned before Kmart NZ in two out of three answers.

Among department stores in New Zealand in September 2026

Who do people search for more?

Kmart NZ, about 27 searches for every 1 for Faradays

Kmart NZ 1.1M searchesFaradays 40.5K searches

Who does AI mention more?

Faradays, mentioned in 3 of 5 answers, Kmart NZ in 1

Faradays in 3 of 5Kmart NZ in 1 of 5

Who does AI recommend more?

Faradays, named ahead of Kmart NZ in 2 of 3 answers

Faradays first in 2Kmart NZ first in 1

Follow Faradays vs Kmart NZ and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top department stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faradays was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kmart NZ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Faradays was listed before Kmart NZ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmers1st
  2. Ballantynes2nd
  3. Faradays3rd
  4. Kmart NZ4th
  5. The Warehouse4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ballantynes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Warehouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faradays3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart NZ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about department stores

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Faradays or Kmart NZ more popular in search?

This chart shows how often people search Google for Faradays and Kmart NZ by name. Each line represents a brand's share of searches for all five department stores we track, month by month, from searches in New Zealand.

Faradays and Kmart NZ among department stores in New Zealand, by month

Share of searches by month for Kmart NZ, Faradays. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZFarmersThe WarehouseFaradaysBallantynes
Oct 202555.5%25.9%17.3%0.07%1.3%
Nov 202554.1%26.7%17.4%0.25%1.6%
Dec 202552.8%26%19.6%0.08%1.5%
Jan 202657.1%20.1%21.4%0.07%1.4%
Feb 202655%23.3%20.3%0.09%1.3%
Mar 202656.5%24.1%18.1%0.09%1.1%
Apr 202657.6%24.1%17.1%0.16%1%
May 202651.1%29.4%18%0.32%1.1%
Jun 202656.7%26%16%0.1%1.2%
Jul 202656.7%25.8%15.8%0.1%1.6%
Aug 202653.9%28.9%15.2%0.27%1.7%
Sep 202655.8%25.6%15.7%2.1%0.95%

How has the Faradays and Kmart NZ comparison changed over the last 12 months?

3 findings
  • Kmart NZ was ahead of Faradays in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Faradays’ share of searches among department stores in New Zealand moved from 0.07% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 40.5K.
  • Across the 12 months ending September 2026, Kmart NZ’s share of searches among department stores in New Zealand moved from 55.5% to 55.8%, and its estimated monthly branded searches moved from 1.2M to 1.1M.

How did search popularity change for New Zealand department stores in September 2026?

2 changes

  1. In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches.

  2. In September 2026, Kmart NZ gained share of searches among department stores in New Zealand, from 53.9% to 55.8%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Faradays’ and Kmart NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faradays

1 branded search term

  • faradays

Kmart NZ

24 branded search terms

  • air fryer kmart
  • bicycle kmart nz
  • hastings kmart
  • Kmart
  • kmart albany nz
  • kmart bayfair
  • kmart botany
  • kmart co nz
  • kmart dresses
  • kmart fan
  • kmart manukau
  • kmart nz
  • kmart nz chairs
  • kmart nz dunedin
  • kmart nz toys
  • kmart petone
  • kmart rotorua nz
  • kmart st lukes
  • kmart sylvia park
  • kmart te rapa
  • kmartnz
  • richmond kmart
  • shoes rack kmart
  • sylvia park kmart

How the Brand Demand Index is measured

Other head-to-heads among department stores

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free