How popular isPop Mart in search?
In August 2026, there were an estimated 28.8K branded searches for Pop Mart in New Zealand which is down 77.8% over the last 11 months. Pop Mart holds 1.2% estimated Share of Search among New Zealand toy retailers and is ranked 6th of 7 competitors for search popularity.
Kmart NZ47.7%
Farmers25.2%
The Warehouse17.3%Mighty Ape6%
Toyworld2.3%Pop Mart1.2%
Animal Kingdoms0.31%
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Which toy retailers compete with Pop Mart?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Mighty Ape, Toyworld, Pop Mart. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 1.1M | -1.1% | -2.2 points | |
| 2, held 2nd | 25.2% | 588K | +16.1% | +2.8 points | |
| 3, held 3rd | 17.3% | 403K | -0.27% | -0.6 points | |
| 4, held 4th | 6% | 140K | +0.09% | -0.2 points | |
| 5, held 5th | 2.3% | 52.7K | +13.7% | +0.2 points | |
| 6, held 6th | 1.2% | 28.8K | +14.1% | +0.1 points | |
| 7, held 7th | 0.31% | 7.1K | +0.42% | 0 points |
1.
47.7%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.2 points
2.
Farmers25.2%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +2.8 points
17.3%
held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.6 points
6%
held 4th · 140K estimated branded searches · +0.09% vs prior month · -0.2 points
5.
Toyworld2.3%
held 5th · 52.7K estimated branded searches · +13.7% vs prior month · +0.2 points
6.
1.2%
held 6th · 28.8K estimated branded searches · +14.1% vs prior month · +0.1 points
0.31%
held 7th · 7.1K estimated branded searches · +0.42% vs prior month · 0 points
Compare search popularity between Pop Mart and its closest rivals
How has branded search demand for Pop Mart changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pop Mart in New Zealand fell from 130K to 28.8K.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand decreased from 4.9% to 1.2%.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand peaked at 4.9% in October 2025 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, Pop Mart fell from 5th to 6th among toy retailers in New Zealand.
How did search popularity change for New Zealand toy retailers in August 2026?
6 changes
In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.
In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.
In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.
Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.
Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
How is Pop Mart measured?
Brandwave collects information about searches that people make online using Pop Mart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- blindbox popmart
- labubu
- molly pop mart
- one piece popmart
- pop mart
- pop mart characters
- pop mart molly
- pop mart near me
- pop mart new zealand
- pop mart nz
- pop mart online
- pop mart spongebob
- pop mart stocks
- pop mart toys
- popmart
- popmart blindbox
- popmart collectibles
- popmart com
- popmart near me
- popmart nz
- popmart one piece
- popmart queen street
- popmart teletubby
- popmart toy store
- popmart toys
- spongebob popmart
- teletubby popmart
Do you work for Pop Mart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pop Mart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.