Brandwave

Pop Mart vs The Warehouse:Which is more popular by branded search in New Zealand?

In August 2026, The Warehouse had more branded searches than Pop Mart among toy retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Pop Mart’s 28.8K, and held a 17.3% Share of Search versus Pop Mart’s 1.2%.

Share of Search among toy retailers in New Zealand in August 2026Which is more popular in search, Pop Mart or The Warehouse?
Pop Mart1.2%28.8K searches
vs
The Warehouse17.3%403K searches
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Which is more popular in search, Pop Mart or The Warehouse?

Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pop Mart and The Warehouse among toy retailers in New Zealand, by month

Share of Search by month for The Warehouse, Pop Mart. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseMighty ApeToyworldPop MartAnimal Kingdoms
Oct 202546.7%21.6%18%6.5%2%4.9%0.15%
Nov 202545.4%22.3%18.6%8.2%2.5%2.9%0.12%
Dec 202543.1%21.1%20.7%8.7%3.4%2.9%0.12%
Jan 202649.1%17.2%22.7%6.8%1.8%2.3%0.18%
Feb 202646.9%19.7%21.7%6.4%1.9%1.9%1.5%
Mar 202649.2%20.9%19.9%5.8%1.8%1.6%0.78%
Apr 202650.5%21.1%19%5.5%2%1.3%0.62%
May 202644.7%25.5%19.5%5.8%2.2%1.8%0.44%
Jun 202649.4%22.4%18%6.3%2.4%1.2%0.38%
Jul 202649.9%22.5%17.9%6.2%2.1%1.1%0.32%
Aug 202647.7%25.2%17.3%6%2.3%1.2%0.31%
Sep 2026———————

How has the Pop Mart and The Warehouse comparison changed over the last 12 months?

  • The Warehouse was ahead of Pop Mart in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand moved from 4.9% to 1.2%, and its estimated monthly branded searches moved from 130K to 28.8K.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among toy retailers in New Zealand moved from 18% to 17.3%, and its estimated monthly branded searches moved from 473K to 403K.

How did search popularity change for New Zealand toy retailers in August 2026?

  1. In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.

  2. Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pop Mart’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pop Mart

27 branded search terms

  • blindbox popmart
  • labubu
  • molly pop mart
  • one piece popmart
  • pop mart
  • pop mart characters
  • pop mart molly
  • pop mart near me
  • pop mart new zealand
  • pop mart nz
  • pop mart online
  • pop mart spongebob
  • pop mart stocks
  • pop mart toys
  • popmart
  • popmart blindbox
  • popmart collectibles
  • popmart com
  • popmart near me
  • popmart nz
  • popmart one piece
  • popmart queen street
  • popmart teletubby
  • popmart toy store
  • popmart toys
  • spongebob popmart
  • teletubby popmart

The Warehouse

35 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse bedding
  • the warehouse cell phones
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse easter eggs
  • the warehouse easter hours
  • the warehouse fans
  • the warehouse foam mattress
  • the warehouse home decor
  • the warehouse homeware
  • the warehouse lego
  • the warehouse mattress
  • the warehouse near me
  • the warehouse new zealand
  • the warehouse nz
  • the warehouse online
  • the warehouse petone lower hutt
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse store
  • the warehouse the base
  • the warehouse toys
  • the warehouse washing machine
  • thewarehouse co nz
  • thewarehouse nz
  • thewarehouse online
  • thewarehouse toys

How the Brand Demand Index is measured

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