Video game retailers in New Zealand:Which brands are most popular in search?
In August 2026, Noel Leeming was the most searched among video game retailers in New Zealand, with an estimated 332K branded searches and 44.3% estimated Share of Search within this set.
Noel Leeming44.3%
JB Hi-Fi34.9%Mighty Ape18.7%
EB Games2.1%
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Share of SearchLeaderboard
Compare where New Zealanders buy video games, consoles and gaming accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Noel Leeming, JB Hi-Fi, Mighty Ape, EB Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Noel Leeming | JB Hi-Fi | Mighty Ape | EB Games |
|---|---|---|---|---|
| Oct 2025 | 41% | 31.4% | 18% | 9.5% |
| Nov 2025 | 41% | 32% | 19.2% | 7.9% |
| Dec 2025 | 38.2% | 30.3% | 20.5% | 11% |
| Jan 2026 | 27.1% | 21.5% | 11.8% | 39.6% |
| Feb 2026 | 44.4% | 34.2% | 18.8% | 2.6% |
| Mar 2026 | 44.5% | 34.9% | 18.5% | 2% |
| Apr 2026 | 42.2% | 38.4% | 17.1% | 2.2% |
| May 2026 | 43.9% | 34.3% | 18.1% | 3.8% |
| Jun 2026 | 43.8% | 35% | 18.6% | 2.6% |
| Jul 2026 | 44.6% | 34.6% | 18.3% | 2.5% |
| Aug 2026 | 44.3% | 34.9% | 18.7% | 2.1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 332K | -2.7% | -0.3 points | |
| 2, held 2nd | 34.9% | 261K | -1.4% | +0.3 points | |
| 3, held 3rd | 18.7% | 140K | +0.09% | +0.4 points | |
| 4, held 4th | 2.1% | 15.7K | -17.5% | -0.4 points |
44.3%
held 1st · 332K estimated branded searches · -2.7% vs prior month · -0.3 points
2.
JB Hi-Fi34.9%
held 2nd · 261K estimated branded searches · -1.4% vs prior month · +0.3 points
18.7%
held 3rd · 140K estimated branded searches · +0.09% vs prior month · +0.4 points
4.
EB Games2.1%
held 4th · 15.7K estimated branded searches · -17.5% vs prior month · -0.4 points
Compare search popularity between leading brands
- Noel Leeming vs JB Hi-Fi: compare search popularity
- Noel Leeming vs EB Games: compare search popularity
- JB Hi-Fi vs EB Games: compare search popularity
- Mighty Ape vs EB Games: compare search popularity
- Compare any of these brands
Which brand is most popular in search among video game retailers in New Zealand?
4 brands
In August 2026, Noel Leeming was the most searched among video game retailers in New Zealand, with an estimated 332K branded searches and 44.3% estimated Share of Search within this set. JB Hi-Fi is in 2nd place, 9.5 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Noel Leeming | 41% → 44.3% | 44.6%Jul 2026 | 27.1%Jan 2026 | 1st |
| JB Hi-Fi | 31.4% → 34.9% | 38.4%Apr 2026 | 21.5%Jan 2026 | 2nd |
| Mighty Ape | 18% → 18.7% | 20.5%Dec 2025 | 11.8%Jan 2026 | 3rd |
| EB Games | 9.5% → 2.1% | 39.6%Jan 2026 | 2%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among video game retailers in New Zealand increased from 41% to 44.3%.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand increased from 31.4% to 34.9%.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand increased from 18% to 18.7%.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand decreased from 9.5% to 2.1%.
- Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among video game retailers in New Zealand peaked at 44.6% in July 2026 and was lowest at 27.1% in January 2026.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand peaked at 38.4% in April 2026 and was lowest at 21.5% in January 2026.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand peaked at 20.5% in December 2025 and was lowest at 11.8% in January 2026.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand peaked at 39.6% in January 2026 and was lowest at 2% in March 2026.
How did search popularity change for New Zealand video game retailers in August 2026?
4 changes
EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.
Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.
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