Brandwave

How popular isMighty Ape?

In September 2026, people searched for Mighty Ape by name about 114,000 times in New Zealand, an 18.5% decrease from the previous year. These searches made up 11.9% of all New Zealand video game retailer searches, placing Mighty Ape fourth out of five retailers. When we asked both ChatGPT and Google AI Overviews about video game retailers, Mighty Ape appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Mighty Ape is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. The WarehouseShare of searches 32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Noel LeemingShare of searches 28.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. JB Hi-FiShare of searches 26.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Mighty ApeShare of searches 11.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. EB GamesShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top video game retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mighty Ape was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mighty Ape is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. Mighty Ape2nd
  3. The Warehouse3rd
  4. EB Games4th
  5. Noel Leeming–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mighty Ape3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EB Games3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noel Leeming0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video game retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which video game retailers compete with Mighty Ape?

Mighty Ape against video game retailers in New Zealand, by month

Share of searches by month for The Warehouse, Noel Leeming, JB Hi-Fi, Mighty Ape. The figures are in the table below the chart.

View monthly share of searches table
MonthThe WarehouseNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202531.9%28%21.6%11.8%6.6%
Nov 202528.3%29.9%23.3%12.8%5.8%
Dec 202530.7%26.9%20.8%13.8%7.7%
Jan 202627.8%20.1%15.4%8.5%28.2%
Feb 202638%27.7%21.2%11.6%1.6%
Mar 202638.1%27.8%21.3%11.6%1.3%
Apr 202636.1%26.7%24.7%11%1.5%
May 202637.6%27.7%21.1%11.4%2.3%
Jun 202633.4%29.8%22.8%12.4%1.6%
Jul 202633.3%30%22.7%12.3%1.6%
Aug 202633.6%29.7%22.8%12.4%1.4%
Sep 202632%28.3%26.5%11.9%1.3%

  1. 1.The Warehouse

    32%

    Held 1st. 306K estimated branded searches, +<0.01% vs prior month. Share -1.6 points.

  2. 2.Noel Leeming

    28.3%

    Held 2nd. 271K estimated branded searches, +0.09% vs prior month. Share -1.4 points.

  3. 3.JB Hi-Fi

    26.5%

    Held 3rd. 253K estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  4. 4.Mighty Ape

    11.9%

    Held 4th. 113K estimated branded searches, +0.22% vs prior month. Share -0.6 points.

  5. 5.EB Games

    1.3%

    Held 5th. 12.3K estimated branded searches, -0.16% vs prior month. Share -0.1 points.

Compare popularity between Mighty Ape and its closest rivals

Every comparison with Mighty Ape

25 comparisons

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mighty Ape in New Zealand fell from 140K to 114K.
  • Across the 12 months ending September 2026, Mighty Ape’s share of searches among video game retailers in New Zealand peaked at 13.8% in December 2025 and was lowest at 8.5% in January 2026.

How did search popularity change for New Zealand video game retailers in September 2026?

5 changes

  1. In September 2026, JB Hi-Fi gained share of searches among video game retailers in New Zealand, from 22.8% to 26.5%.

  2. In September 2026, The Warehouse lost share of searches among video game retailers in New Zealand, from 33.6% to 32%.

  3. In September 2026, Noel Leeming lost share of searches among video game retailers in New Zealand, from 29.7% to 28.3%.

  4. In September 2026, Mighty Ape lost share of searches among video game retailers in New Zealand, from 12.4% to 11.9%.

  5. Estimated monthly branded searches for EB Games in New Zealand fell 84.2% over 12 measured months, from 77.7K to 12.3K in September 2026.

How are Mighty Ape’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Mighty Ape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Mighty Ape
  • mighty ape address
  • mighty ape app
  • mighty ape books
  • mighty ape games
  • mighty ape hours
  • mighty ape jellycat
  • mighty ape lego
  • mighty ape mobile
  • mighty ape phones
  • mighty ape pokemon
  • mighty ape sale
  • mighty ape silverdale
  • mighty ape toys
  • the mighty ape

How the Brand Demand Index is measured

Who owns Mighty Ape?

Mighty Ape is owned by Kogan.com. Brandwave also tracks Kogan, owned by the same company, in New Zealand.

Do you work for Mighty Ape? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Mighty Ape compete?

Mighty Ape is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces9th of 142.6%Show ranking
Toy retailers3rd of 87.2%Show ranking
Video game retailers4th of 511.9%Shown above
Bookshops1st of 640.9%Show ranking
Creator with pink hair and a pink jacket

Is Mighty Ape your brand?

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