Mighty Ape vs Whitcoulls:Which is more popular by branded search in New Zealand?
In August 2026, Mighty Ape had more branded searches than Whitcoulls among bookshops in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to Whitcoulls’ 89.6K, and held a 43.3% Share of Search versus Whitcoulls’ 27.7%.
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Which is more popular in search, Mighty Ape or Whitcoulls?
Compare the bookshops New Zealanders buy new books from, in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mighty Ape, Whitcoulls. The figures are in the table below the chart.
View monthly share of search table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 26.7% | 18.5% | 4.1% | 2.7% | 0.86% |
| Nov 2025 | 52.5% | 24.2% | 16.5% | 3.7% | 2.4% | 0.73% |
| Dec 2025 | 44.8% | 27.7% | 19.5% | 4% | 3.2% | 0.83% |
| Jan 2026 | 40.6% | 26% | 24.8% | 4.3% | 3.5% | 0.87% |
| Feb 2026 | 41.9% | 26.5% | 21.5% | 5.5% | 3.6% | 1% |
| Mar 2026 | 42.5% | 26.3% | 21% | 5.6% | 3.7% | 0.88% |
| Apr 2026 | 43.6% | 27.2% | 18.5% | 5.7% | 3.8% | 1.2% |
| May 2026 | 43.3% | 27.9% | 18.4% | 5.7% | 3.8% | 0.98% |
| Jun 2026 | 44.9% | 27.2% | 18.2% | 4.8% | 3.9% | 0.97% |
| Jul 2026 | 44.2% | 26.9% | 18.4% | 5.8% | 3.8% | 0.96% |
| Aug 2026 | 43.3% | 27.7% | 18.5% | 5.7% | 3.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mighty Ape and Whitcoulls comparison changed over the last 12 months?
3 findings
- Mighty Ape was ahead of Whitcoulls in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand moved from 47% to 43.3%, and its estimated monthly branded searches moved from 171K to 140K.
- Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among bookshops in New Zealand moved from 26.7% to 27.7%, and its estimated monthly branded searches moved from 97.2K to 89.6K.
How did search popularity change for New Zealand bookshops in August 2026?
2 changes
In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%.
In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Mighty Ape’s and Whitcoulls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
Whitcoulls
26 branded search terms
- Whitcoulls
- whitcoulls books
- whitcoulls botany
- whitcoulls centreplace
- whitcoulls co nz
- whitcoulls cuba
- whitcoulls cuba st
- whitcoulls lambton
- whitcoulls lambton quay
- whitcoulls near me
- whitcoulls north west
- whitcoulls northlands
- whitcoulls nz
- whitcoulls office supplies
- whitcoulls online
- whitcoulls palms
- whitcoulls queensgate
- whitcoulls sale
- whitcoulls shirley
- whitcoulls south city
- whitcoulls st lukes
- whitcoulls stationery
- whitcoulls sylvia park
- whitcoulls sylvia park express
- whitcoulls the base
- whitcoulls voucher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.