How popular isUnity Books?
In September 2026, people searched for Unity Books by name about 22,400 times in New Zealand, a 49.6% increase from the previous year. These searches made up 8% of all New Zealand bookshop searches, placing Unity Books fourth out of six bookshops. When we asked both ChatGPT and Google AI Overviews about bookshops, Unity Books appeared in all answers and was the most recommended of the six.
Unity Books is the fourth most searched of 6 competitors and the most recommended in AI answers.
Mighty ApeShare of searches 40.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WhitcoullsShare of searches 26%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Paper PlusShare of searches 19.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Unity BooksShare of searches 8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Scorpio BooksShare of searches 4.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top bookshops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Unity Books appeared in all three answers. Unity Books is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unity Books3 of 3Named in 3 of 3 ChatGPT answers
- Scorpio Books3 of 3Named in 3 of 3 ChatGPT answers
Time Out Bookstore1 of 3Named in 1 of 3 ChatGPT answers- Mighty Ape0 of 3Named in 0 of 3 ChatGPT answers
- Whitcoulls0 of 3Named in 0 of 3 ChatGPT answers
- Paper Plus0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bookshops
3 answers
Asked ChatGPT
“Which bookshop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bookshops in New Zealand?”
Asked ChatGPT
“What's the best bookshop in New Zealand for new books?”
Searched Google, AI Overview
“bookshops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bookshop online nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which bookshops compete with Unity Books?
Share of searches by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.3% | 17.9% | 4.9% | 3.2% | 1% |
| Nov 2025 | 50.7% | 24.9% | 16.2% | 4.4% | 2.9% | 0.88% |
| Dec 2025 | 45% | 27.4% | 17.8% | 4.9% | 3.9% | 1% |
| Jan 2026 | 40.4% | 25.2% | 23.8% | 5.3% | 4.3% | 1% |
| Feb 2026 | 41.5% | 26.3% | 20.1% | 6.6% | 4.4% | 1.2% |
| Mar 2026 | 41.9% | 26% | 20% | 6.7% | 4.4% | 1.1% |
| Apr 2026 | 43% | 26.9% | 17.2% | 6.9% | 4.6% | 1.4% |
| May 2026 | 43% | 27.2% | 17.2% | 6.9% | 4.6% | 1.2% |
| Jun 2026 | 44% | 27.1% | 17.4% | 5.7% | 4.7% | 1.2% |
| Jul 2026 | 43.4% | 26.7% | 17.3% | 6.9% | 4.6% | 1.1% |
| Aug 2026 | 43% | 27% | 17.2% | 6.9% | 4.6% | 1.3% |
| Sep 2026 | 40.9% | 26% | 19.6% | 8% | 4.3% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 114K | +0.11% | -2.2 points | |
| 2, held 2nd | 26% | 72.5K | +1.6% | -1 points | |
| 3, held 3rd | 19.6% | 54.7K | +20.1% | +2.4 points | |
| 4, held 4th | 8% | 22.4K | +22.5% | +1.1 points | |
| 5, held 5th | 4.3% | 12.1K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 3.3K | -2.7% | -0.1 points |
40.9%
Held 1st. 114K estimated branded searches, +0.11% vs prior month. Share -2.2 points.
26%
Held 2nd. 72.5K estimated branded searches, +1.6% vs prior month. Share -1 points.
19.6%
Held 3rd. 54.7K estimated branded searches, +20.1% vs prior month. Share +2.4 points.
8%
Held 4th. 22.4K estimated branded searches, +22.5% vs prior month. Share +1.1 points.
4.3%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 6th. 3.3K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
Compare popularity between Unity Books and its closest rivals
Every comparison with Unity Books
5 comparisons
How has branded search demand for Unity Books changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Unity Books in New Zealand rose from 14.9K to 22.4K.
- Across the 12 months ending September 2026, Unity Books’ share of searches among bookshops in New Zealand increased from 4.9% to 8%.
- Across the 12 months ending September 2026, Unity Books’ share of searches among bookshops in New Zealand peaked at 8% in September 2026 and was lowest at 4.4% in November 2025.
How did search popularity change for New Zealand bookshops in September 2026?
5 changes
In September 2026, Paper Plus gained share of searches among bookshops in New Zealand, from 17.2% to 19.6%.
In September 2026, Unity Books gained share of searches among bookshops in New Zealand, from 6.9% to 8%.
In September 2026, Mighty Ape lost share of searches among bookshops in New Zealand, from 43% to 40.9%.
In September 2026, Whitcoulls lost share of searches among bookshops in New Zealand, from 27% to 26%.
Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Unity Books’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Unity Books’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- little unity books
- unity books
- unity books hours
- unitybooks
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Is Unity Books your brand?
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