Scorpio Books vs Unity Books:Which is more popular by branded search in New Zealand?
In August 2026, Unity Books had more branded searches than Scorpio Books among bookshops in New Zealand. Unity Books was estimated to have 18.4K branded searches compared to Scorpio Books’ 12.2K, and held a 5.7% Share of Search versus Scorpio Books’ 3.8%.
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Which is more popular in search, Scorpio Books or Unity Books?
Compare the bookshops New Zealanders buy new books from, in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unity Books, Scorpio Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 26.7% | 18.5% | 4.1% | 2.7% | 0.86% |
| Nov 2025 | 52.5% | 24.2% | 16.5% | 3.7% | 2.4% | 0.73% |
| Dec 2025 | 44.8% | 27.7% | 19.5% | 4% | 3.2% | 0.83% |
| Jan 2026 | 40.6% | 26% | 24.8% | 4.3% | 3.5% | 0.87% |
| Feb 2026 | 41.9% | 26.5% | 21.5% | 5.5% | 3.6% | 1% |
| Mar 2026 | 42.5% | 26.3% | 21% | 5.6% | 3.7% | 0.88% |
| Apr 2026 | 43.6% | 27.2% | 18.5% | 5.7% | 3.8% | 1.2% |
| May 2026 | 43.3% | 27.9% | 18.4% | 5.7% | 3.8% | 0.98% |
| Jun 2026 | 44.9% | 27.2% | 18.2% | 4.8% | 3.9% | 0.97% |
| Jul 2026 | 44.2% | 26.9% | 18.4% | 5.8% | 3.8% | 0.96% |
| Aug 2026 | 43.3% | 27.7% | 18.5% | 5.7% | 3.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Scorpio Books and Unity Books comparison changed over the last 12 months?
3 findings
- Unity Books was ahead of Scorpio Books in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scorpio Books’ estimated Share of Search among bookshops in New Zealand moved from 2.7% to 3.8%, and its estimated monthly branded searches moved from 10K to 12.2K.
- Across the 11 months ending August 2026, Unity Books’ estimated Share of Search among bookshops in New Zealand moved from 4.1% to 5.7%, and its estimated monthly branded searches moved from 15.1K to 18.4K.
How did search popularity change for New Zealand bookshops in August 2026?
2 changes
Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026.
Estimated monthly branded searches for Unity Books in New Zealand rose 21.8% over 11 measured months, from 15.1K to 18.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Scorpio Books’ and Unity Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scorpio Books
5 branded search terms
- scorpio books
- scorpio books near me
- scorpio books new zealand
- scorpio books online
- scorpiobooks
Unity Books
8 branded search terms
- little unity books
- unity books
- unity books bestseller list
- unity books hours
- unity books near me
- unity books online
- unity books opening hours
- unitybooks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.