Brandwave

How popular isScorpio Books?

In September 2026, people searched for Scorpio Books by name about 12,100 times in New Zealand, a 22.2% increase from the previous year. These searches made up 4.3% of all New Zealand bookshop searches, placing Scorpio Books fifth out of six bookshops. When we asked both ChatGPT and Google AI Overviews about bookshops, Scorpio Books appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Scorpio Books is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Mighty ApeShare of searches 40.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. WhitcoullsShare of searches 26%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Paper PlusShare of searches 19.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Unity BooksShare of searches 8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Scorpio BooksShare of searches 4.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top bookshops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Scorpio Books appeared in all three answers. Scorpio Books is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unity Books1st
  2. Scorpio Books2nd
  3. Time Out Bookstore3rd
  4. Mighty Ape–
  5. Whitcoulls–
  6. Paper Plus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookshops

3 answers

  • Asked ChatGPT

    “Which bookshop should I shop at in New Zealand?”

    1. 1Unity Books
    2. 2Time Out Bookstore
    3. 3Scorpio Books

  • Asked ChatGPT

    “What are the best bookshops in New Zealand?”

    1. 1Unity Books
    2. 2Scorpio Books

  • Asked ChatGPT

    “What's the best bookshop in New Zealand for new books?”

    1. 1Unity Books
    2. 2Scorpio Books

  • Searched Google, AI Overview

    “bookshops nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bookshop online nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bookshops compete with Scorpio Books?

Scorpio Books against bookshops in New Zealand, by month

Share of searches by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books. The figures are in the table below the chart.

View monthly share of searches table
MonthMighty ApeWhitcoullsPaper PlusUnity BooksScorpio BooksTime Out Bookstore
Oct 202545.7%27.3%17.9%4.9%3.2%1%
Nov 202550.7%24.9%16.2%4.4%2.9%0.88%
Dec 202545%27.4%17.8%4.9%3.9%1%
Jan 202640.4%25.2%23.8%5.3%4.3%1%
Feb 202641.5%26.3%20.1%6.6%4.4%1.2%
Mar 202641.9%26%20%6.7%4.4%1.1%
Apr 202643%26.9%17.2%6.9%4.6%1.4%
May 202643%27.2%17.2%6.9%4.6%1.2%
Jun 202644%27.1%17.4%5.7%4.7%1.2%
Jul 202643.4%26.7%17.3%6.9%4.6%1.1%
Aug 202643%27%17.2%6.9%4.6%1.3%
Sep 202640.9%26%19.6%8%4.3%1.2%

  1. 1.Mighty Ape

    40.9%

    Held 1st. 114K estimated branded searches, +0.11% vs prior month. Share -2.2 points.

  2. 2.Whitcoulls

    26%

    Held 2nd. 72.5K estimated branded searches, +1.6% vs prior month. Share -1 points.

  3. 3.Paper Plus

    19.6%

    Held 3rd. 54.7K estimated branded searches, +20.1% vs prior month. Share +2.4 points.

  4. 4.Unity Books

    8%

    Held 4th. 22.4K estimated branded searches, +22.5% vs prior month. Share +1.1 points.

  5. 5.Scorpio Books

    4.3%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Time Out Bookstore

    1.2%

    Held 6th. 3.3K estimated branded searches, -2.7% vs prior month. Share -0.1 points.

Compare popularity between Scorpio Books and its closest rivals

Every comparison with Scorpio Books

5 comparisons

How has branded search demand for Scorpio Books changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scorpio Books in New Zealand rose from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Scorpio Books’ share of searches among bookshops in New Zealand increased from 3.2% to 4.3%.
  • Across the 12 months ending September 2026, Scorpio Books’ share of searches among bookshops in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.9% in November 2025.

How did search popularity change for New Zealand bookshops in September 2026?

5 changes

  1. In September 2026, Paper Plus gained share of searches among bookshops in New Zealand, from 17.2% to 19.6%.

  2. In September 2026, Unity Books gained share of searches among bookshops in New Zealand, from 6.9% to 8%.

  3. In September 2026, Mighty Ape lost share of searches among bookshops in New Zealand, from 43% to 40.9%.

  4. In September 2026, Whitcoulls lost share of searches among bookshops in New Zealand, from 27% to 26%.

  5. Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Scorpio Books’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Scorpio Books’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scorpio books
  • scorpiobooks

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How the Brand Demand Index is measured

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