Scorpio Books vs Time Out Bookstore:Which is more popular by branded search in New Zealand?
In August 2026, Scorpio Books had more branded searches than Time Out Bookstore among bookshops in New Zealand. Scorpio Books was estimated to have 12.2K branded searches compared to Time Out Bookstore’s 3.5K, and held a 3.8% Share of Search versus Time Out Bookstore’s 1.1%.
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Which is more popular in search, Scorpio Books or Time Out Bookstore?
Compare the bookshops New Zealanders buy new books from, in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scorpio Books, Time Out Bookstore. The figures are in the table below the chart.
View monthly share of search table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 26.7% | 18.5% | 4.1% | 2.7% | 0.86% |
| Nov 2025 | 52.5% | 24.2% | 16.5% | 3.7% | 2.4% | 0.73% |
| Dec 2025 | 44.8% | 27.7% | 19.5% | 4% | 3.2% | 0.83% |
| Jan 2026 | 40.6% | 26% | 24.8% | 4.3% | 3.5% | 0.87% |
| Feb 2026 | 41.9% | 26.5% | 21.5% | 5.5% | 3.6% | 1% |
| Mar 2026 | 42.5% | 26.3% | 21% | 5.6% | 3.7% | 0.88% |
| Apr 2026 | 43.6% | 27.2% | 18.5% | 5.7% | 3.8% | 1.2% |
| May 2026 | 43.3% | 27.9% | 18.4% | 5.7% | 3.8% | 0.98% |
| Jun 2026 | 44.9% | 27.2% | 18.2% | 4.8% | 3.9% | 0.97% |
| Jul 2026 | 44.2% | 26.9% | 18.4% | 5.8% | 3.8% | 0.96% |
| Aug 2026 | 43.3% | 27.7% | 18.5% | 5.7% | 3.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Scorpio Books and Time Out Bookstore comparison changed over the last 12 months?
3 findings
- Scorpio Books was ahead of Time Out Bookstore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scorpio Books’ estimated Share of Search among bookshops in New Zealand moved from 2.7% to 3.8%, and its estimated monthly branded searches moved from 10K to 12.2K.
- Across the 11 months ending August 2026, Time Out Bookstore’s estimated Share of Search among bookshops in New Zealand moved from 0.86% to 1.1%, and its estimated monthly branded searches moved from 3.1K to 3.5K.
How did search popularity change for New Zealand bookshops in August 2026?
1 change
Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Scorpio Books’ and Time Out Bookstore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scorpio Books
5 branded search terms
- scorpio books
- scorpio books near me
- scorpio books new zealand
- scorpio books online
- scorpiobooks
Time Out Bookstore
3 branded search terms
- time out books
- time out bookstore nz
- timeout bookstore
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.