How popular isTime Out Bookstore?
In September 2026, people searched for Time Out Bookstore by name about 3,290 times in New Zealand, a 5.4% increase from the previous year. These searches made up 1.2% of all New Zealand bookshop searches, placing Time Out Bookstore sixth out of six bookshops. When we asked both ChatGPT and Google AI Overviews about bookshops, Time Out Bookstore appeared in one of the three answers and was the third most recommended of the six.
Time Out Bookstore is the sixth most searched of 6 competitors and the third most recommended in AI answers.
Mighty ApeShare of searches 40.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WhitcoullsShare of searches 26%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Paper PlusShare of searches 19.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Unity BooksShare of searches 8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Time Out BookstoreShare of searches 1.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
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Top bookshops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Time Out Bookstore was mentioned in one out of three: in one of the three ChatGPT answers. Time Out Bookstore is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unity Books3 of 3Named in 3 of 3 ChatGPT answers
Scorpio Books3 of 3Named in 3 of 3 ChatGPT answers- Time Out Bookstore1 of 3Named in 1 of 3 ChatGPT answers
- Mighty Ape0 of 3Named in 0 of 3 ChatGPT answers
- Whitcoulls0 of 3Named in 0 of 3 ChatGPT answers
- Paper Plus0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bookshops
3 answers
Asked ChatGPT
“Which bookshop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bookshops in New Zealand?”
Asked ChatGPT
“What's the best bookshop in New Zealand for new books?”
Searched Google, AI Overview
“bookshops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bookshop online nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which bookshops compete with Time Out Bookstore?
Share of searches by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books, Time Out Bookstore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.3% | 17.9% | 4.9% | 3.2% | 1% |
| Nov 2025 | 50.7% | 24.9% | 16.2% | 4.4% | 2.9% | 0.88% |
| Dec 2025 | 45% | 27.4% | 17.8% | 4.9% | 3.9% | 1% |
| Jan 2026 | 40.4% | 25.2% | 23.8% | 5.3% | 4.3% | 1% |
| Feb 2026 | 41.5% | 26.3% | 20.1% | 6.6% | 4.4% | 1.2% |
| Mar 2026 | 41.9% | 26% | 20% | 6.7% | 4.4% | 1.1% |
| Apr 2026 | 43% | 26.9% | 17.2% | 6.9% | 4.6% | 1.4% |
| May 2026 | 43% | 27.2% | 17.2% | 6.9% | 4.6% | 1.2% |
| Jun 2026 | 44% | 27.1% | 17.4% | 5.7% | 4.7% | 1.2% |
| Jul 2026 | 43.4% | 26.7% | 17.3% | 6.9% | 4.6% | 1.1% |
| Aug 2026 | 43% | 27% | 17.2% | 6.9% | 4.6% | 1.3% |
| Sep 2026 | 40.9% | 26% | 19.6% | 8% | 4.3% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 114K | +0.11% | -2.2 points | |
| 2, held 2nd | 26% | 72.5K | +1.6% | -1 points | |
| 3, held 3rd | 19.6% | 54.7K | +20.1% | +2.4 points | |
| 4, held 4th | 8% | 22.4K | +22.5% | +1.1 points | |
| 5, held 5th | 4.3% | 12.1K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 3.3K | -2.7% | -0.1 points |
40.9%
Held 1st. 114K estimated branded searches, +0.11% vs prior month. Share -2.2 points.
26%
Held 2nd. 72.5K estimated branded searches, +1.6% vs prior month. Share -1 points.
19.6%
Held 3rd. 54.7K estimated branded searches, +20.1% vs prior month. Share +2.4 points.
8%
Held 4th. 22.4K estimated branded searches, +22.5% vs prior month. Share +1.1 points.
4.3%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 6th. 3.3K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
Compare popularity between Time Out Bookstore and its closest rivals
- Time Out Bookstore vs Mighty Ape: compare popularity
- Time Out Bookstore vs Whitcoulls: compare popularity
- Time Out Bookstore vs Paper Plus: compare popularity
- Time Out Bookstore vs Unity Books: compare popularity
- Time Out Bookstore vs Scorpio Books: compare popularity
- Compare Time Out Bookstore with any brand
Every comparison with Time Out Bookstore
5 comparisons
How has branded search demand for Time Out Bookstore changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Time Out Bookstore in New Zealand rose from 3.1K to 3.3K.
- Across the 12 months ending September 2026, Time Out Bookstore’s share of searches among bookshops in New Zealand held steady, from 1% to 1.2%.
How did search popularity change for New Zealand bookshops in September 2026?
5 changes
In September 2026, Paper Plus gained share of searches among bookshops in New Zealand, from 17.2% to 19.6%.
In September 2026, Unity Books gained share of searches among bookshops in New Zealand, from 6.9% to 8%.
In September 2026, Mighty Ape lost share of searches among bookshops in New Zealand, from 43% to 40.9%.
In September 2026, Whitcoulls lost share of searches among bookshops in New Zealand, from 27% to 26%.
Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Time Out Bookstore’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Time Out Bookstore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- time out books
- timeout bookstore
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