How popular isTime Out Bookstore in search?
In August 2026, there were an estimated 3.5K branded searches for Time Out Bookstore in New Zealand which is up 9.9% over the last 11 months. Time Out Bookstore holds 1.1% estimated Share of Search among New Zealand bookshops and is ranked 6th of 6 competitors for search popularity.
Mighty Ape43.3%
Whitcoulls27.7%
Paper Plus18.5%
Unity Books5.7%
Scorpio Books3.8%
Time Out Bookstore1.1%
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Which bookshops compete with Time Out Bookstore?
Share of Search by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books, Time Out Bookstore. The figures are in the table below the chart.
View monthly share of search table
| Month | Mighty Ape | Whitcoulls | Paper Plus | Unity Books | Scorpio Books | Time Out Bookstore |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 26.7% | 18.5% | 4.1% | 2.7% | 0.86% |
| Nov 2025 | 52.5% | 24.2% | 16.5% | 3.7% | 2.4% | 0.73% |
| Dec 2025 | 44.8% | 27.7% | 19.5% | 4% | 3.2% | 0.83% |
| Jan 2026 | 40.6% | 26% | 24.8% | 4.3% | 3.5% | 0.87% |
| Feb 2026 | 41.9% | 26.5% | 21.5% | 5.5% | 3.6% | 1% |
| Mar 2026 | 42.5% | 26.3% | 21% | 5.6% | 3.7% | 0.88% |
| Apr 2026 | 43.6% | 27.2% | 18.5% | 5.7% | 3.8% | 1.2% |
| May 2026 | 43.3% | 27.9% | 18.4% | 5.7% | 3.8% | 0.98% |
| Jun 2026 | 44.9% | 27.2% | 18.2% | 4.8% | 3.9% | 0.97% |
| Jul 2026 | 44.2% | 26.9% | 18.4% | 5.8% | 3.8% | 0.96% |
| Aug 2026 | 43.3% | 27.7% | 18.5% | 5.7% | 3.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 140K | +0.09% | -0.8 points | |
| 2, held 2nd | 27.7% | 89.6K | +5.2% | +0.8 points | |
| 3, held 3rd | 18.5% | 59.7K | +2.5% | +0.1 points | |
| 4, held 4th | 5.7% | 18.4K | -0.11% | -0.1 points | |
| 5, held 5th | 3.8% | 12.2K | +0.25% | -0.1 points | |
| 6, held 6th | 1.1% | 3.5K | +13.9% | +0.1 points |
43.3%
held 1st · 140K estimated branded searches · +0.09% vs prior month · -0.8 points
27.7%
held 2nd · 89.6K estimated branded searches · +5.2% vs prior month · +0.8 points
18.5%
held 3rd · 59.7K estimated branded searches · +2.5% vs prior month · +0.1 points
5.7%
held 4th · 18.4K estimated branded searches · -0.11% vs prior month · -0.1 points
3.8%
held 5th · 12.2K estimated branded searches · +0.25% vs prior month · -0.1 points
1.1%
held 6th · 3.5K estimated branded searches · +13.9% vs prior month · +0.1 points
Compare search popularity between Time Out Bookstore and its closest rivals
- Time Out Bookstore vs Whitcoulls: compare search popularity
- Time Out Bookstore vs Paper Plus: compare search popularity
- Time Out Bookstore vs Unity Books: compare search popularity
- Time Out Bookstore vs Scorpio Books: compare search popularity
- Compare Time Out Bookstore with any brand
How has branded search demand for Time Out Bookstore changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Time Out Bookstore in New Zealand rose from 3.1K to 3.5K.
- Across the 11 months ending August 2026, Time Out Bookstore’s estimated Share of Search among bookshops in New Zealand held steady, from 0.86% to 1.1%.
How did search popularity change for New Zealand bookshops in August 2026?
5 changes
In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%.
In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%.
Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026.
Estimated monthly branded searches for Unity Books in New Zealand rose 21.8% over 11 measured months, from 15.1K to 18.4K in August 2026.
Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.
How is Time Out Bookstore measured?
Brandwave collects information about searches that people make online using Time Out Bookstore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- time out books
- time out bookstore nz
- timeout bookstore
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Is Time Out Bookstore your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.