Brandwave

How popular isMighty Ape in search?

In August 2026, there were an estimated 140K branded searches for Mighty Ape in New Zealand which is down 18.2% over the last 11 months. Mighty Ape holds 43.3% estimated Share of Search among New Zealand bookshops and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Mighty Ape43.3%
  2. Whitcoulls27.7%
  3. Paper Plus18.5%
  4. Unity Books5.7%
  5. Scorpio Books3.8%
  6. Time Out Bookstore1.1%
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Which bookshops compete with Mighty Ape?

Mighty Ape against bookshops in New Zealand, by month

Share of Search by month for Mighty Ape, Whitcoulls, Paper Plus, Unity Books, Scorpio Books. The figures are in the table below the chart.

View monthly share of search table
MonthMighty ApeWhitcoullsPaper PlusUnity BooksScorpio BooksTime Out Bookstore
Oct 202547%26.7%18.5%4.1%2.7%0.86%
Nov 202552.5%24.2%16.5%3.7%2.4%0.73%
Dec 202544.8%27.7%19.5%4%3.2%0.83%
Jan 202640.6%26%24.8%4.3%3.5%0.87%
Feb 202641.9%26.5%21.5%5.5%3.6%1%
Mar 202642.5%26.3%21%5.6%3.7%0.88%
Apr 202643.6%27.2%18.5%5.7%3.8%1.2%
May 202643.3%27.9%18.4%5.7%3.8%0.98%
Jun 202644.9%27.2%18.2%4.8%3.9%0.97%
Jul 202644.2%26.9%18.4%5.8%3.8%0.96%
Aug 202643.3%27.7%18.5%5.7%3.8%1.1%
Sep 2026——————

  1. 1.Mighty Ape

    43.3%

    held 1st · 140K estimated branded searches · +0.09% vs prior month · -0.8 points

  2. 2.Whitcoulls

    27.7%

    held 2nd · 89.6K estimated branded searches · +5.2% vs prior month · +0.8 points

  3. 3.Paper Plus

    18.5%

    held 3rd · 59.7K estimated branded searches · +2.5% vs prior month · +0.1 points

  4. 4.Unity Books

    5.7%

    held 4th · 18.4K estimated branded searches · -0.11% vs prior month · -0.1 points

  5. 5.Scorpio Books

    3.8%

    held 5th · 12.2K estimated branded searches · +0.25% vs prior month · -0.1 points

  6. 6.Time Out Bookstore

    1.1%

    held 6th · 3.5K estimated branded searches · +13.9% vs prior month · +0.1 points

Compare search popularity between Mighty Ape and its closest rivals

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mighty Ape in New Zealand fell from 171K to 140K.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand decreased from 47% to 43.3%.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand peaked at 52.5% in November 2025 and was lowest at 40.6% in January 2026.

How did search popularity change for New Zealand bookshops in August 2026?

  1. In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%.

  2. In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%.

  3. Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026.

  4. Estimated monthly branded searches for Unity Books in New Zealand rose 21.8% over 11 measured months, from 15.1K to 18.4K in August 2026.

  5. Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.

Which online retailers and marketplaces compete with Mighty Ape?

Mighty Ape against online retailers and marketplaces in New Zealand, by month

Share of Search by month for Trade Me, Temu, AliExpress, Shein, Amazon, Mighty Ape, eBay. The figures are in the table below the chart.

View monthly share of search table
MonthTrade MeTemuAliExpressSheinAmazonMighty ApeeBayKogan
Oct 202553.6%13.5%8%8.8%7.7%4.6%3.4%0.36%
Nov 202552.3%13.3%8%7.5%8.2%7%2.9%0.78%
Dec 202551.6%11.2%7.7%6.9%8.7%9.7%3.5%0.63%
Jan 202656.3%11.7%8.6%6.2%8.4%4.8%3.6%0.4%
Feb 202654.8%13.2%8.3%7%8.1%4.7%3.5%0.39%
Mar 202657.2%11.5%8.7%7.4%7.1%4.1%3.6%0.41%
Apr 202652.7%12.7%9.6%8.2%7.8%4.5%4.1%0.38%
May 202657.3%11.5%8.7%7.5%7.1%4.1%3.6%0.33%
Jun 202651.7%12.2%9.5%9.6%8.1%4.5%3.9%0.39%
Jul 202653.3%10.7%9.9%8.5%8.5%4.6%4.1%0.42%
Aug 202656.7%10.9%8.6%8.4%7.4%4%3.6%0.42%
Sep 2026————————

  1. 1.Trade Me

    56.7%

    held 1st · 2M estimated branded searches · +22.6% vs prior month · +3.4 points

  2. 2.Temu

    10.9%

    held 2nd · 381K estimated branded searches · +17.4% vs prior month · +0.2 points

  3. 3.AliExpress

    8.6%

    held 3rd · 298K estimated branded searches · +0.02% vs prior month · -1.3 points

  4. 4.Shein

    8.4%

    held 4th · 292K estimated branded searches · +13.7% vs prior month · -0.1 points

  5. 5.Amazon

    7.4%

    held 5th · 257K estimated branded searches · +0.32% vs prior month · -1.1 points

  6. 6.Mighty Ape

    4%

    held 6th · 140K estimated branded searches · +0.09% vs prior month · -0.6 points

  7. 7.eBay

    3.6%

    held 7th · 125K estimated branded searches · +1.8% vs prior month · -0.5 points

  8. 8.Kogan

    0.42%

    held 8th · 14.6K estimated branded searches · +14.1% vs prior month · 0 points

Compare search popularity between Mighty Ape and its closest rivals

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand decreased from 4.6% to 4%.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.7% in December 2025 and was lowest at 4% in August 2026.

How did search popularity change for New Zealand online retailers and marketplaces in August 2026?

  1. In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.

  2. In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.

  3. In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.

  5. Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.

  6. Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.

Which toy retailers compete with Mighty Ape?

Mighty Ape against toy retailers in New Zealand, by month

Share of Search by month for Kmart NZ, Farmers, The Warehouse, Mighty Ape, Toyworld. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseMighty ApeToyworldPop MartAnimal Kingdoms
Oct 202546.7%21.6%18%6.5%2%4.9%0.15%
Nov 202545.4%22.3%18.6%8.2%2.5%2.9%0.12%
Dec 202543.1%21.1%20.7%8.7%3.4%2.9%0.12%
Jan 202649.1%17.2%22.7%6.8%1.8%2.3%0.18%
Feb 202646.9%19.7%21.7%6.4%1.9%1.9%1.5%
Mar 202649.2%20.9%19.9%5.8%1.8%1.6%0.78%
Apr 202650.5%21.1%19%5.5%2%1.3%0.62%
May 202644.7%25.5%19.5%5.8%2.2%1.8%0.44%
Jun 202649.4%22.4%18%6.3%2.4%1.2%0.38%
Jul 202649.9%22.5%17.9%6.2%2.1%1.1%0.32%
Aug 202647.7%25.2%17.3%6%2.3%1.2%0.31%
Sep 2026———————

  1. 1.Kmart NZ

    47.7%

    held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.2 points

  2. 2.Farmers

    25.2%

    held 2nd · 588K estimated branded searches · +16.1% vs prior month · +2.8 points

  3. 3.The Warehouse

    17.3%

    held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.6 points

  4. 4.Mighty Ape

    6%

    held 4th · 140K estimated branded searches · +0.09% vs prior month · -0.2 points

  5. 5.Toyworld

    2.3%

    held 5th · 52.7K estimated branded searches · +13.7% vs prior month · +0.2 points

  6. 6.Pop Mart

    1.2%

    held 6th · 28.8K estimated branded searches · +14.1% vs prior month · +0.1 points

  7. 7.Animal Kingdoms

    0.31%

    held 7th · 7.1K estimated branded searches · +0.42% vs prior month · 0 points

Compare search popularity between Mighty Ape and its closest rivals

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand decreased from 6.5% to 6%.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand peaked at 8.7% in December 2025 and was lowest at 5.5% in April 2026.

How did search popularity change for New Zealand toy retailers in August 2026?

  1. In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.

  2. In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.

  3. In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.

  4. Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.

  5. Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.

  6. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

Which video game retailers compete with Mighty Ape?

Mighty Ape against video game retailers in New Zealand, by month

Share of Search by month for Noel Leeming, JB Hi-Fi, Mighty Ape, EB Games. The figures are in the table below the chart.

View monthly share of search table
MonthNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202541%31.4%18%9.5%
Nov 202541%32%19.2%7.9%
Dec 202538.2%30.3%20.5%11%
Jan 202627.1%21.5%11.8%39.6%
Feb 202644.4%34.2%18.8%2.6%
Mar 202644.5%34.9%18.5%2%
Apr 202642.2%38.4%17.1%2.2%
May 202643.9%34.3%18.1%3.8%
Jun 202643.8%35%18.6%2.6%
Jul 202644.6%34.6%18.3%2.5%
Aug 202644.3%34.9%18.7%2.1%
Sep 2026————

  1. 1.Noel Leeming

    44.3%

    held 1st · 332K estimated branded searches · -2.7% vs prior month · -0.3 points

  2. 2.JB Hi-Fi

    34.9%

    held 2nd · 261K estimated branded searches · -1.4% vs prior month · +0.3 points

  3. 3.Mighty Ape

    18.7%

    held 3rd · 140K estimated branded searches · +0.09% vs prior month · +0.4 points

  4. 4.EB Games

    2.1%

    held 4th · 15.7K estimated branded searches · -17.5% vs prior month · -0.4 points

Compare search popularity between Mighty Ape and its closest rivals

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand increased from 18% to 18.7%.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand peaked at 20.5% in December 2025 and was lowest at 11.8% in January 2026.

How did search popularity change for New Zealand video game retailers in August 2026?

  1. EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.

  2. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

  3. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  4. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is Mighty Ape measured?

Brandwave collects information about searches that people make online using Mighty Ape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • contact mighty ape
  • Mighty Ape
  • mighty ape address
  • mighty ape after pay
  • mighty ape app
  • mighty ape au
  • mighty ape auckland
  • mighty ape books
  • mighty ape christchurch
  • mighty ape co nz
  • mighty ape contact
  • mighty ape games
  • mighty ape hours
  • mighty ape jellycat
  • mighty ape lego
  • mighty ape mobile
  • mighty ape near me
  • mighty ape new zealand
  • mighty ape nz
  • mighty ape nz store
  • mighty ape online
  • mighty ape online shopping
  • mighty ape opening hours
  • mighty ape phones
  • mighty ape pokemon
  • mighty ape ps5
  • mighty ape sale
  • mighty ape shop
  • mighty ape silverdale
  • mighty ape store
  • mighty ape stores
  • mighty ape toys
  • mighty ape wellington
  • mightyapenz
  • ps5 mighty ape
  • the mighty ape

How the Brand Demand Index is measured

Who owns Mighty Ape?

Mighty Ape is owned by Kogan.com. Brandwave also tracks Kogan, owned by the same company, in New Zealand.

Do you work for Mighty Ape? To request corrections or removal please contact us via our support page and we will be happy to assist.

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