Brandwave

How popular isMighty Ape in search?

In August 2026, there were an estimated 140K branded searches for Mighty Ape in New Zealand which is down 18.2% over the last 11 months. Mighty Ape holds 4% estimated Share of Search among New Zealand online retailers and marketplaces and is ranked 6th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Trade Me56.7%
  2. Temu10.9%
  3. AliExpress8.6%
  4. Shein8.4%
  5. Amazon7.4%
  6. Mighty Ape4%
  7. eBay3.6%
  8. Kogan0.42%
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Where does Mighty Ape compete?

Mighty Ape is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
online retailers and marketplaces6th of 84%Shown below
Toy retailers4th of 76%Show ranking
Video game retailers3rd of 418.7%Show ranking
Bookshops1st of 643.3%Show ranking

Which online retailers and marketplaces compete with Mighty Ape?

Mighty Ape against online retailers and marketplaces in New Zealand, by month

Share of Search by month for Trade Me, Temu, AliExpress, Shein, Amazon, Mighty Ape, eBay. The figures are in the table below the chart.

View monthly share of search table
MonthTrade MeTemuAliExpressSheinAmazonMighty ApeeBayKogan
Oct 202553.6%13.5%8%8.8%7.7%4.6%3.4%0.36%
Nov 202552.3%13.3%8%7.5%8.2%7%2.9%0.78%
Dec 202551.6%11.2%7.7%6.9%8.7%9.7%3.5%0.63%
Jan 202656.3%11.7%8.6%6.2%8.4%4.8%3.6%0.4%
Feb 202654.8%13.2%8.3%7%8.1%4.7%3.5%0.39%
Mar 202657.2%11.5%8.7%7.4%7.1%4.1%3.6%0.41%
Apr 202652.7%12.7%9.6%8.2%7.8%4.5%4.1%0.38%
May 202657.3%11.5%8.7%7.5%7.1%4.1%3.6%0.33%
Jun 202651.7%12.2%9.5%9.6%8.1%4.5%3.9%0.39%
Jul 202653.3%10.7%9.9%8.5%8.5%4.6%4.1%0.42%
Aug 202656.7%10.9%8.6%8.4%7.4%4%3.6%0.42%
Sep 2026————————

  1. 1.Trade Me

    56.7%

    Held 1st. 2M estimated branded searches, +22.6% vs prior month. Share +3.4 points.

  2. 2.Temu

    10.9%

    Held 2nd. 381K estimated branded searches, +17.4% vs prior month. Share +0.2 points.

  3. 3.AliExpress

    8.6%

    Held 3rd. 298K estimated branded searches, +0.02% vs prior month. Share -1.3 points.

  4. 4.Shein

    8.4%

    Held 4th. 292K estimated branded searches, +13.7% vs prior month. Share -0.1 points.

  5. 5.Amazon

    7.4%

    Held 5th. 257K estimated branded searches, +0.32% vs prior month. Share -1.1 points.

  6. 6.Mighty Ape

    4%

    Held 6th. 140K estimated branded searches, +0.09% vs prior month. Share -0.6 points.

  7. 7.eBay

    3.6%

    Held 7th. 125K estimated branded searches, +1.8% vs prior month. Share -0.5 points.

  8. 8.Kogan

    0.42%

    Held 8th. 14.6K estimated branded searches, +14.1% vs prior month. Share 0 points.

Compare search popularity between Mighty Ape and its closest rivals

How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mighty Ape in New Zealand fell from 171K to 140K.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand decreased from 4.6% to 4%.
  • Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.7% in December 2025 and was lowest at 4% in August 2026.

How did search popularity change for New Zealand online retailers and marketplaces in August 2026?

  1. In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.

  2. In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.

  3. In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.

  5. Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.

  6. Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.

How is Mighty Ape measured?

Brandwave collects information about searches that people make online using Mighty Ape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • contact mighty ape
  • Mighty Ape
  • mighty ape address
  • mighty ape after pay
  • mighty ape app
  • mighty ape au
  • mighty ape auckland
  • mighty ape books
  • mighty ape christchurch
  • mighty ape co nz
  • mighty ape contact
  • mighty ape games
  • mighty ape hours
  • mighty ape jellycat
  • mighty ape lego
  • mighty ape mobile
  • mighty ape near me
  • mighty ape new zealand
  • mighty ape nz
  • mighty ape nz store
  • mighty ape online
  • mighty ape online shopping
  • mighty ape opening hours
  • mighty ape phones
  • mighty ape pokemon
  • mighty ape ps5
  • mighty ape sale
  • mighty ape shop
  • mighty ape silverdale
  • mighty ape store
  • mighty ape stores
  • mighty ape toys
  • mighty ape wellington
  • mightyapenz
  • ps5 mighty ape
  • the mighty ape

How the Brand Demand Index is measured

Who owns Mighty Ape?

Mighty Ape is owned by Kogan.com. Brandwave also tracks Kogan, owned by the same company, in New Zealand.

Do you work for Mighty Ape? To request corrections or removal please contact us via our support page and we will be happy to assist.

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