Brandwave

Animal Kingdoms vs Mighty Ape:Which is more popular by branded search in New Zealand?

In August 2026, Mighty Ape had more branded searches than Animal Kingdoms among toy retailers in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to Animal Kingdoms’ 7.1K, and held a 6% Share of Search versus Animal Kingdoms’ 0.31%.

Share of Search among toy retailers in New Zealand in August 2026Which is more popular in search, Animal Kingdoms or Mighty Ape?
Animal Kingdoms0.31%7.1K searches
vs
Mighty Ape6%140K searches
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Which is more popular in search, Animal Kingdoms or Mighty Ape?

Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Animal Kingdoms and Mighty Ape among toy retailers in New Zealand, by month

Share of Search by month for Mighty Ape, Animal Kingdoms. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseMighty ApeToyworldPop MartAnimal Kingdoms
Oct 202546.7%21.6%18%6.5%2%4.9%0.15%
Nov 202545.4%22.3%18.6%8.2%2.5%2.9%0.12%
Dec 202543.1%21.1%20.7%8.7%3.4%2.9%0.12%
Jan 202649.1%17.2%22.7%6.8%1.8%2.3%0.18%
Feb 202646.9%19.7%21.7%6.4%1.9%1.9%1.5%
Mar 202649.2%20.9%19.9%5.8%1.8%1.6%0.78%
Apr 202650.5%21.1%19%5.5%2%1.3%0.62%
May 202644.7%25.5%19.5%5.8%2.2%1.8%0.44%
Jun 202649.4%22.4%18%6.3%2.4%1.2%0.38%
Jul 202649.9%22.5%17.9%6.2%2.1%1.1%0.32%
Aug 202647.7%25.2%17.3%6%2.3%1.2%0.31%
Sep 2026———————

How has the Animal Kingdoms and Mighty Ape comparison changed over the last 12 months?

How did search popularity change for New Zealand toy retailers in August 2026?

  1. Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.

  2. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Animal Kingdoms’ and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animal Kingdoms

4 branded search terms

  • animal kingdoms
  • animal kingdoms nz
  • animal kingdoms toy store
  • animalkingdoms

Mighty Ape

36 branded search terms

  • contact mighty ape
  • Mighty Ape
  • mighty ape address
  • mighty ape after pay
  • mighty ape app
  • mighty ape au
  • mighty ape auckland
  • mighty ape books
  • mighty ape christchurch
  • mighty ape co nz
  • mighty ape contact
  • mighty ape games
  • mighty ape hours
  • mighty ape jellycat
  • mighty ape lego
  • mighty ape mobile
  • mighty ape near me
  • mighty ape new zealand
  • mighty ape nz
  • mighty ape nz store
  • mighty ape online
  • mighty ape online shopping
  • mighty ape opening hours
  • mighty ape phones
  • mighty ape pokemon
  • mighty ape ps5
  • mighty ape sale
  • mighty ape shop
  • mighty ape silverdale
  • mighty ape store
  • mighty ape stores
  • mighty ape toys
  • mighty ape wellington
  • mightyapenz
  • ps5 mighty ape
  • the mighty ape

How the Brand Demand Index is measured

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