Amazon vs Mighty Ape:Which is more popular by branded search in New Zealand?
In August 2026, Amazon had more branded searches than Mighty Ape among online retailers and marketplaces in New Zealand. Amazon was estimated to have 257K branded searches compared to Mighty Ape’s 140K, and held a 7.4% Share of Search versus Mighty Ape’s 4%.
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Which is more popular in search, Amazon or Mighty Ape?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon, Mighty Ape. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Amazon and Mighty Ape comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mighty Ape took it in December 2025, Amazon took it in January 2026.
- Across the 11 months ending August 2026, Amazon’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 287K to 257K.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 4.6% to 4%, and its estimated monthly branded searches moved from 171K to 140K.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
2 changes
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon
18 branded search terms
- Amazon
- amazon au
- amazon australia
- amazon australia nz
- amazon com
- amazon com au
- amazon global
- amazon in nz
- amazon new zealand
- amazon nz
- amazon nz shop
- amazon nz site
- amazon nz store
- amazon online shopping
- amazon shipping to nz
- amazon shopping
- amazon to nz
- amazon us
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.