Mighty Ape vs Temu:Which is more popular by branded search in New Zealand?
In August 2026, Temu had more branded searches than Mighty Ape among online retailers and marketplaces in New Zealand. Temu was estimated to have 381K branded searches compared to Mighty Ape’s 140K, and held a 10.9% Share of Search versus Mighty Ape’s 4%.
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Which is more popular in search, Mighty Ape or Temu?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Temu, Mighty Ape. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mighty Ape and Temu comparison changed over the last 12 months?
3 findings
- Temu was ahead of Mighty Ape in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 4.6% to 4%, and its estimated monthly branded searches moved from 171K to 140K.
- Across the 11 months ending August 2026, Temu’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 13.5% to 10.9%, and its estimated monthly branded searches moved from 505K to 381K.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
2 changes
In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.
Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mighty Ape’s and Temu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
Temu
28 branded search terms
- Temu
- temu australia
- temu clothes
- temu clothing
- temu com
- temu legos
- temu new zealand
- temu nz
- temu nz online shopping
- temu online
- temu online shopping
- temu online shopping nz
- temu sale
- temu shoes
- temu shopping
- temu shopping online
- temu shopping website
- temu store
- temu web
- temu website
- temu women clothing
- temu women's clothes
- temu women's clothing
- temu womens clothes
- temu womens clothing
- temushoes
- www temu
- www temu com
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