Kidzstuffonline vs Mighty Ape:Which is more popular?
In September 2026, Mighty Ape had more branded searches than Kidzstuffonline among toy retailers in New Zealand. Mighty Ape had about 113,000 branded searches, while Kidzstuffonline had 760. Mighty Ape made up 7.2% of all toy retailer searches we track, and Kidzstuffonline accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about toy retailers, Kidzstuffonline appeared in two of the three answers and Mighty Ape in one. Kidzstuffonline was mentioned before Mighty Ape in two out of three answers.
Who do people search for more?
Mighty Ape, about 149 searches for every 1 for Kidzstuffonline
Who does AI mention more?
Kidzstuffonline, mentioned in 2 of 3 answers, Mighty Ape in 1
Who does AI recommend more?
Kidzstuffonline, named ahead of Mighty Ape in 2 of 3 answers
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Top toy retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kidzstuffonline was mentioned in two out of three: in two of the three ChatGPT answers. Mighty Ape was mentioned in one out of three: in one of the three ChatGPT answers. Kidzstuffonline was listed before Mighty Ape in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Warehouse3 of 3Named in 3 of 3 ChatGPT answers
Toyworld3 of 3Named in 3 of 3 ChatGPT answers
Farmers3 of 3Named in 3 of 3 ChatGPT answers
Kmart NZ2 of 3Named in 2 of 3 ChatGPT answers- Kidzstuffonline2 of 3Named in 2 of 3 ChatGPT answers
- Mighty Ape1 of 3Named in 1 of 3 ChatGPT answers
Pop Mart0 of 3Named in 0 of 3 ChatGPT answers
Animal Kingdoms0 of 3Named in 0 of 3 ChatGPT answers
See every answer about toy retailers
3 answers
Asked ChatGPT
“Which toy retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best toy retailers in New Zealand?”
Asked ChatGPT
“What's the best toy retailer in New Zealand for kids gifts?”
Searched Google, AI Overview
“toy shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap toys nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kidzstuffonline or Mighty Ape more popular in search?
This chart shows how often people search Google for Kidzstuffonline and Mighty Ape by name. Each line represents a brand's share of searches for all eight toy retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Mighty Ape, Kidzstuffonline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart NZ | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms | Farmers | Kidzstuffonline |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 20% | 7.4% | 2% | 5.9% | 0.16% | 0.1% | 0.03% |
| Nov 2025 | 64% | 20.5% | 9.2% | 2.5% | 3.5% | 0.11% | 0.16% | 0.02% |
| Dec 2025 | 60.4% | 22.4% | 10.1% | 3.4% | 3.4% | 0.12% | 0.18% | 0.03% |
| Jan 2026 | 64.3% | 24% | 7.3% | 1.7% | 2.4% | 0.19% | 0.07% | 0.02% |
| Feb 2026 | 63.3% | 23.3% | 7.1% | 2% | 2.2% | 2.1% | 0.06% | 0.03% |
| Mar 2026 | 67.1% | 21.5% | 6.5% | 1.8% | 1.8% | 1% | 0.08% | 0.03% |
| Apr 2026 | 68.8% | 20.4% | 6.2% | 2.1% | 1.5% | 0.81% | 0.07% | 0.04% |
| May 2026 | 64.7% | 22.8% | 6.9% | 2.4% | 2.4% | 0.61% | 0.1% | 0.04% |
| Jun 2026 | 68.8% | 19.4% | 7.2% | 2.5% | 1.4% | 0.52% | 0.08% | 0.05% |
| Jul 2026 | 69.5% | 19.4% | 7.2% | 2.1% | 1.3% | 0.42% | 0.1% | 0.05% |
| Aug 2026 | 68.9% | 19.4% | 7.2% | 2.5% | 1.5% | 0.42% | 0.1% | 0.05% |
| Sep 2026 | 69.3% | 19.4% | 7.2% | 2.5% | 1.2% | 0.28% | 0.1% | 0.05% |
How has the Kidzstuffonline and Mighty Ape comparison changed over the last 12 months?
3 findings
- Mighty Ape was ahead of Kidzstuffonline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidzstuffonline’s share of searches among toy retailers in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 480 to 760.
- Across the 12 months ending September 2026, Mighty Ape’s share of searches among toy retailers in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 139K to 113K.
How did search popularity change for New Zealand toy retailers in September 2026?
2 changes
Estimated monthly branded searches for Kidzstuffonline in New Zealand rose 58.3% over 12 measured months, from 480 to 760 in September 2026.
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.4% over 12 measured months, from 139K to 113K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Kidzstuffonline’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kidzstuffonline
2 branded search terms
- kidz stuff online
- kidzstuffonline
Mighty Ape
14 branded search terms
- Mighty Ape
- mighty ape address
- mighty ape app
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape phones
- mighty ape pokemon
- mighty ape sale
- mighty ape silverdale
- mighty ape toys
- the mighty ape
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