Brandwave

Mighty Ape vs Toyworld:Which is more popular?

In September 2026, Mighty Ape had more branded searches than Toyworld among toy retailers in New Zealand. Mighty Ape had about 113,000 branded searches, while Toyworld had 39,500. Mighty Ape made up 7.2% of all toy retailer searches we track, and Toyworld accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about toy retailers, Toyworld appeared in all three answers and Mighty Ape in one. Toyworld was mentioned before Mighty Ape in every answer.

Among toy retailers in New Zealand in September 2026

Who do people search for more?

Mighty Ape, about 3 searches for every 1 for Toyworld

Mighty Ape 113K searchesToyworld 39.5K searches

Who does AI mention more?

Toyworld, mentioned in every answer we collected

Toyworld in 3 of 3Mighty Ape in 1 of 3

Who does AI recommend more?

Toyworld, named ahead of Mighty Ape in every answer

Toyworld first in 3Mighty Ape never first

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Top toy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Toyworld appeared in all three answers. Mighty Ape was mentioned in one out of three: in one of the three ChatGPT answers. Toyworld was listed before Mighty Ape in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyworld1st
  2. The Warehouse2nd
  3. Kmart NZ3rd
  4. Farmers4th
  5. Kidzstuffonline5th
  6. Mighty Ape6th
  7. Pop Mart–
  8. Animal Kingdoms–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 3Named in 3 of 3 ChatGPT answers
  • Toyworld3 of 3Named in 3 of 3 ChatGPT answers
  • Farmers3 of 3Named in 3 of 3 ChatGPT answers
  • Kmart NZ2 of 3Named in 2 of 3 ChatGPT answers
  • Kidzstuffonline2 of 3Named in 2 of 3 ChatGPT answers
  • Mighty Ape1 of 3Named in 1 of 3 ChatGPT answers
  • Pop Mart0 of 3Named in 0 of 3 ChatGPT answers
  • Animal Kingdoms0 of 3Named in 0 of 3 ChatGPT answers

See every answer about toy retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mighty Ape or Toyworld more popular in search?

This chart shows how often people search Google for Mighty Ape and Toyworld by name. Each line represents a brand's share of searches for all eight toy retailers we track, month by month, from searches in New Zealand.

Mighty Ape and Toyworld among toy retailers in New Zealand, by month

Share of searches by month for Mighty Ape, Toyworld. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZThe WarehouseMighty ApeToyworldPop MartAnimal KingdomsFarmersKidzstuffonline
Oct 202564.4%20%7.4%2%5.9%0.16%0.1%0.03%
Nov 202564%20.5%9.2%2.5%3.5%0.11%0.16%0.02%
Dec 202560.4%22.4%10.1%3.4%3.4%0.12%0.18%0.03%
Jan 202664.3%24%7.3%1.7%2.4%0.19%0.07%0.02%
Feb 202663.3%23.3%7.1%2%2.2%2.1%0.06%0.03%
Mar 202667.1%21.5%6.5%1.8%1.8%1%0.08%0.03%
Apr 202668.8%20.4%6.2%2.1%1.5%0.81%0.07%0.04%
May 202664.7%22.8%6.9%2.4%2.4%0.61%0.1%0.04%
Jun 202668.8%19.4%7.2%2.5%1.4%0.52%0.08%0.05%
Jul 202669.5%19.4%7.2%2.1%1.3%0.42%0.1%0.05%
Aug 202668.9%19.4%7.2%2.5%1.5%0.42%0.1%0.05%
Sep 202669.3%19.4%7.2%2.5%1.2%0.28%0.1%0.05%

How has the Mighty Ape and Toyworld comparison changed over the last 12 months?

3 findings
  • Mighty Ape was ahead of Toyworld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mighty Ape’s share of searches among toy retailers in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 139K to 113K.
  • Across the 12 months ending September 2026, Toyworld’s share of searches among toy retailers in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 38.2K to 39.5K.

How did search popularity change for New Zealand toy retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.4% over 12 measured months, from 139K to 113K in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Mighty Ape’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mighty Ape

14 branded search terms

  • Mighty Ape
  • mighty ape address
  • mighty ape app
  • mighty ape games
  • mighty ape hours
  • mighty ape jellycat
  • mighty ape lego
  • mighty ape mobile
  • mighty ape phones
  • mighty ape pokemon
  • mighty ape sale
  • mighty ape silverdale
  • mighty ape toys
  • the mighty ape

Toyworld

14 branded search terms

  • nee doh toyworld
  • sylvanian families toyworld
  • toys toyworld
  • toyworld
  • toyworld bayfair
  • toyworld hours
  • toyworld jellycat
  • toyworld marshland
  • toyworld northwest
  • toyworld st lukes
  • toyworld sylvia park
  • toyworld tower junction
  • toyworld transformers
  • toyworld westgate

How the Brand Demand Index is measured

Other head-to-heads among toy retailers

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