EB Games vs Mighty Ape:Which is more popular by branded search in New Zealand?
In August 2026, Mighty Ape had more branded searches than EB Games among video game retailers in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to EB Games’ 15.7K, and held an 18.7% Share of Search versus EB Games’ 2.1%.
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Which is more popular in search, EB Games or Mighty Ape?
Compare where New Zealanders buy video games, consoles and gaming accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mighty Ape, EB Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Noel Leeming | JB Hi-Fi | Mighty Ape | EB Games |
|---|---|---|---|---|
| Oct 2025 | 41% | 31.4% | 18% | 9.5% |
| Nov 2025 | 41% | 32% | 19.2% | 7.9% |
| Dec 2025 | 38.2% | 30.3% | 20.5% | 11% |
| Jan 2026 | 27.1% | 21.5% | 11.8% | 39.6% |
| Feb 2026 | 44.4% | 34.2% | 18.8% | 2.6% |
| Mar 2026 | 44.5% | 34.9% | 18.5% | 2% |
| Apr 2026 | 42.2% | 38.4% | 17.1% | 2.2% |
| May 2026 | 43.9% | 34.3% | 18.1% | 3.8% |
| Jun 2026 | 43.8% | 35% | 18.6% | 2.6% |
| Jul 2026 | 44.6% | 34.6% | 18.3% | 2.5% |
| Aug 2026 | 44.3% | 34.9% | 18.7% | 2.1% |
| Sep 2026 | — | — | — | — |
How has the EB Games and Mighty Ape comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: EB Games took it in January 2026, Mighty Ape took it in February 2026.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand moved from 9.5% to 2.1%, and its estimated monthly branded searches moved from 90.4K to 15.7K.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand moved from 18% to 18.7%, and its estimated monthly branded searches moved from 171K to 140K.
How did search popularity change for New Zealand video game retailers in August 2026?
2 changes
EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EB Games’ and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EB Games
24 branded search terms
- eb games albany
- eb games bayfair
- eb games botany
- eb games henderson
- eb games near me
- eb games new zealand
- eb games northland
- eb games online
- eb games palms
- eb games pokemon
- eb games pokemon cards
- eb games ps5
- eb games queensgate
- eb games richmond
- eb games st lukes
- eb games sylvia park
- eb games the base
- eb games westcity
- ebgames
- ebgames co nz
- ebgames nz
- ebgames open hours
- ebgames ps5
- ps5 eb games
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
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