JB Hi-Fi vs Noel Leeming:Which is more popular by branded search in New Zealand?
In August 2026, Noel Leeming had more branded searches than JB Hi-Fi among video game retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to JB Hi-Fi’s 261K, and held a 44.3% Share of Search versus JB Hi-Fi’s 34.9%.
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Which is more popular in search, JB Hi-Fi or Noel Leeming?
Compare where New Zealanders buy video games, consoles and gaming accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Noel Leeming, JB Hi-Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Noel Leeming | JB Hi-Fi | Mighty Ape | EB Games |
|---|---|---|---|---|
| Oct 2025 | 41% | 31.4% | 18% | 9.5% |
| Nov 2025 | 41% | 32% | 19.2% | 7.9% |
| Dec 2025 | 38.2% | 30.3% | 20.5% | 11% |
| Jan 2026 | 27.1% | 21.5% | 11.8% | 39.6% |
| Feb 2026 | 44.4% | 34.2% | 18.8% | 2.6% |
| Mar 2026 | 44.5% | 34.9% | 18.5% | 2% |
| Apr 2026 | 42.2% | 38.4% | 17.1% | 2.2% |
| May 2026 | 43.9% | 34.3% | 18.1% | 3.8% |
| Jun 2026 | 43.8% | 35% | 18.6% | 2.6% |
| Jul 2026 | 44.6% | 34.6% | 18.3% | 2.5% |
| Aug 2026 | 44.3% | 34.9% | 18.7% | 2.1% |
| Sep 2026 | — | — | — | — |
How has the JB Hi-Fi and Noel Leeming comparison changed over the last 12 months?
3 findings
- Noel Leeming was ahead of JB Hi-Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 298K to 261K.
- Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among video game retailers in New Zealand moved from 41% to 44.3%, and its estimated monthly branded searches moved from 390K to 332K.
How did search popularity change for New Zealand video game retailers in August 2026?
2 changes
Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.
Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JB Hi-Fi’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Hi-Fi
30 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi games
- jb hi fi head phones
- jb hi fi laptops
- jb hi fi lower hutt
- jb hi fi near me
- jb hi fi online
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi ps5
- jb hi fi queen street
- jb hi fi sale
- jb hi fi sylvia park
- jb hi fi tvs
- jbhifi botany
- jbhifi co nz
- jbhifi games
- jbhifi nz
- jbhifi ps5
- jbhifi queen street
- kindle jb hi fi
- ps5 jb hi fi
Noel Leeming
30 branded search terms
- air fryer noel leeming
- Noel Leeming
- noel leeming apple watch
- noel leeming appliances
- noel leeming computers
- noel leeming electronics
- noel leeming featherston st
- noel leeming games
- noel leeming headphones
- noel leeming ipad
- noel leeming laptops
- noel leeming lowerhutt
- noel leeming near me
- noel leeming nz
- noel leeming online
- noel leeming ps5
- noel leeming sale
- noel leeming st lukes
- noel leeming tory st
- noel leeming tvs
- noel leeming westgate
- noelleeming co nz
- noelleeming gore
- noelleeming henderson
- noelleeming hornby
- noelleeming nelson
- noelleeming nz
- noelleeming ormiston
- noelleeming ps5
- noelleeming richmond
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.