EB Games vs JB Hi-Fi:Which is more popular by branded search in New Zealand?
In August 2026, JB Hi-Fi had more branded searches than EB Games among video game retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to EB Games’ 15.7K, and held a 34.9% Share of Search versus EB Games’ 2.1%.
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Which is more popular in search, EB Games or JB Hi-Fi?
Compare where New Zealanders buy video games, consoles and gaming accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Hi-Fi, EB Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Noel Leeming | JB Hi-Fi | Mighty Ape | EB Games |
|---|---|---|---|---|
| Oct 2025 | 41% | 31.4% | 18% | 9.5% |
| Nov 2025 | 41% | 32% | 19.2% | 7.9% |
| Dec 2025 | 38.2% | 30.3% | 20.5% | 11% |
| Jan 2026 | 27.1% | 21.5% | 11.8% | 39.6% |
| Feb 2026 | 44.4% | 34.2% | 18.8% | 2.6% |
| Mar 2026 | 44.5% | 34.9% | 18.5% | 2% |
| Apr 2026 | 42.2% | 38.4% | 17.1% | 2.2% |
| May 2026 | 43.9% | 34.3% | 18.1% | 3.8% |
| Jun 2026 | 43.8% | 35% | 18.6% | 2.6% |
| Jul 2026 | 44.6% | 34.6% | 18.3% | 2.5% |
| Aug 2026 | 44.3% | 34.9% | 18.7% | 2.1% |
| Sep 2026 | — | — | — | — |
How has the EB Games and JB Hi-Fi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: EB Games took it in January 2026, JB Hi-Fi took it in February 2026.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand moved from 9.5% to 2.1%, and its estimated monthly branded searches moved from 90.4K to 15.7K.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 298K to 261K.
How did search popularity change for New Zealand video game retailers in August 2026?
2 changes
EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.
Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EB Games’ and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EB Games
24 branded search terms
- eb games albany
- eb games bayfair
- eb games botany
- eb games henderson
- eb games near me
- eb games new zealand
- eb games northland
- eb games online
- eb games palms
- eb games pokemon
- eb games pokemon cards
- eb games ps5
- eb games queensgate
- eb games richmond
- eb games st lukes
- eb games sylvia park
- eb games the base
- eb games westcity
- ebgames
- ebgames co nz
- ebgames nz
- ebgames open hours
- ebgames ps5
- ps5 eb games
JB Hi-Fi
30 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi games
- jb hi fi head phones
- jb hi fi laptops
- jb hi fi lower hutt
- jb hi fi near me
- jb hi fi online
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi ps5
- jb hi fi queen street
- jb hi fi sale
- jb hi fi sylvia park
- jb hi fi tvs
- jbhifi botany
- jbhifi co nz
- jbhifi games
- jbhifi nz
- jbhifi ps5
- jbhifi queen street
- kindle jb hi fi
- ps5 jb hi fi
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