Brandwave

How popular isEB Games in search?

In August 2026, there were an estimated 15.7K branded searches for EB Games in New Zealand which is down 82.6% over the last 11 months. EB Games holds 2.1% estimated Share of Search among New Zealand video game retailers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Noel Leeming44.3%
  2. JB Hi-Fi34.9%
  3. Mighty Ape18.7%
  4. EB Games2.1%
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Which video game retailers compete with EB Games?

EB Games against video game retailers in New Zealand, by month

Share of Search by month for Noel Leeming, JB Hi-Fi, Mighty Ape, EB Games. The figures are in the table below the chart.

View monthly share of search table
MonthNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202541%31.4%18%9.5%
Nov 202541%32%19.2%7.9%
Dec 202538.2%30.3%20.5%11%
Jan 202627.1%21.5%11.8%39.6%
Feb 202644.4%34.2%18.8%2.6%
Mar 202644.5%34.9%18.5%2%
Apr 202642.2%38.4%17.1%2.2%
May 202643.9%34.3%18.1%3.8%
Jun 202643.8%35%18.6%2.6%
Jul 202644.6%34.6%18.3%2.5%
Aug 202644.3%34.9%18.7%2.1%
Sep 2026————

  1. 1.Noel Leeming

    44.3%

    held 1st · 332K estimated branded searches · -2.7% vs prior month · -0.3 points

  2. 2.JB Hi-Fi

    34.9%

    held 2nd · 261K estimated branded searches · -1.4% vs prior month · +0.3 points

  3. 3.Mighty Ape

    18.7%

    held 3rd · 140K estimated branded searches · +0.09% vs prior month · +0.4 points

  4. 4.EB Games

    2.1%

    held 4th · 15.7K estimated branded searches · -17.5% vs prior month · -0.4 points

Compare search popularity between EB Games and its closest rivals

How has branded search demand for EB Games changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EB Games in New Zealand fell from 90.4K to 15.7K.
  • Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand decreased from 9.5% to 2.1%.
  • Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand peaked at 39.6% in January 2026 and was lowest at 2% in March 2026.

How did search popularity change for New Zealand video game retailers in August 2026?

  1. EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.

  2. Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

  3. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  4. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is EB Games measured?

Brandwave collects information about searches that people make online using EB Games’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • eb games albany
  • eb games bayfair
  • eb games botany
  • eb games henderson
  • eb games near me
  • eb games new zealand
  • eb games northland
  • eb games online
  • eb games palms
  • eb games pokemon
  • eb games pokemon cards
  • eb games ps5
  • eb games queensgate
  • eb games richmond
  • eb games st lukes
  • eb games sylvia park
  • eb games the base
  • eb games westcity
  • ebgames
  • ebgames co nz
  • ebgames nz
  • ebgames open hours
  • ebgames ps5
  • ps5 eb games

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How the Brand Demand Index is measured

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