Brandwave

How popular isThe Warehouse?

In September 2026, people searched for The Warehouse by name about 307,000 times in New Zealand, an 18% decrease from the previous year. These searches made up 32% of all New Zealand video game retailer searches, placing The Warehouse first out of five retailers. When we asked both ChatGPT and Google AI Overviews about video game retailers, The Warehouse appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

The Warehouse is the most searched of 5 competitors and the third most recommended in AI answers.

  1. The WarehouseShare of searches 32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Noel LeemingShare of searches 28.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. JB Hi-FiShare of searches 26.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Mighty ApeShare of searches 11.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. EB GamesShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top video game retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Warehouse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Warehouse is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. Mighty Ape2nd
  3. The Warehouse3rd
  4. EB Games4th
  5. Noel Leeming–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mighty Ape3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EB Games3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noel Leeming0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video game retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which video game retailers compete with The Warehouse?

The Warehouse against video game retailers in New Zealand, by month

Share of searches by month for The Warehouse, Noel Leeming, JB Hi-Fi, Mighty Ape. The figures are in the table below the chart.

View monthly share of searches table
MonthThe WarehouseNoel LeemingJB Hi-FiMighty ApeEB Games
Oct 202531.9%28%21.6%11.8%6.6%
Nov 202528.3%29.9%23.3%12.8%5.8%
Dec 202530.7%26.9%20.8%13.8%7.7%
Jan 202627.8%20.1%15.4%8.5%28.2%
Feb 202638%27.7%21.2%11.6%1.6%
Mar 202638.1%27.8%21.3%11.6%1.3%
Apr 202636.1%26.7%24.7%11%1.5%
May 202637.6%27.7%21.1%11.4%2.3%
Jun 202633.4%29.8%22.8%12.4%1.6%
Jul 202633.3%30%22.7%12.3%1.6%
Aug 202633.6%29.7%22.8%12.4%1.4%
Sep 202632%28.3%26.5%11.9%1.3%

  1. 1.The Warehouse

    32%

    Held 1st. 306K estimated branded searches, +<0.01% vs prior month. Share -1.6 points.

  2. 2.Noel Leeming

    28.3%

    Held 2nd. 271K estimated branded searches, +0.09% vs prior month. Share -1.4 points.

  3. 3.JB Hi-Fi

    26.5%

    Held 3rd. 253K estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  4. 4.Mighty Ape

    11.9%

    Held 4th. 113K estimated branded searches, +0.22% vs prior month. Share -0.6 points.

  5. 5.EB Games

    1.3%

    Held 5th. 12.3K estimated branded searches, -0.16% vs prior month. Share -0.1 points.

Compare popularity between The Warehouse and its closest rivals

Every comparison with The Warehouse

31 comparisons

How has branded search demand for The Warehouse changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Warehouse in New Zealand fell from 375K to 307K.
  • Across the 12 months ending September 2026, The Warehouse’s share of searches among video game retailers in New Zealand peaked at 38.1% in March 2026 and was lowest at 27.8% in January 2026.

How did search popularity change for New Zealand video game retailers in September 2026?

5 changes

  1. In September 2026, JB Hi-Fi gained share of searches among video game retailers in New Zealand, from 22.8% to 26.5%.

  2. In September 2026, The Warehouse lost share of searches among video game retailers in New Zealand, from 33.6% to 32%.

  3. In September 2026, Noel Leeming lost share of searches among video game retailers in New Zealand, from 29.7% to 28.3%.

  4. In September 2026, Mighty Ape lost share of searches among video game retailers in New Zealand, from 12.4% to 11.9%.

  5. Estimated monthly branded searches for EB Games in New Zealand fell 84.2% over 12 measured months, from 77.7K to 12.3K in September 2026.

How are The Warehouse’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using The Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse bedding
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse fans
  • the warehouse homeware
  • the warehouse lego
  • the warehouse mattress
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse toys
  • thewarehouse toys

Do you work for The Warehouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Warehouse compete?

The Warehouse is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces3rd of 147%Show ranking
homeware retailers3rd of 1014.8%Show ranking
Department stores3rd of 515.7%Show ranking
Toy retailers2nd of 819.4%Show ranking
Discount variety stores2nd of 420.3%Show ranking
Video game retailers1st of 532%Shown above
Creator with pink hair and a pink jacket

Is The Warehouse your brand?

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