Brandwave

Faradays vs The Warehouse:Which is more popular?

In September 2026, The Warehouse had more branded searches than Faradays among department stores in New Zealand. The Warehouse had about 307,000 branded searches, while Faradays had 40,500. The Warehouse made up 15.7% of all department store searches we track, and Faradays accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about department stores, Faradays and The Warehouse each appeared in three of the five answers. Faradays was mentioned before The Warehouse in two out of three answers.

Among department stores in New Zealand in September 2026

Who do people search for more?

The Warehouse, about 8 searches for every 1 for Faradays

The Warehouse 307K searchesFaradays 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Faradays in 3 of 5The Warehouse in 3 of 5

Who does AI recommend more?

Faradays, named ahead of The Warehouse in 2 of 3 answers

Faradays first in 2The Warehouse first in 1

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Top department stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faradays and The Warehouse were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Faradays was listed before The Warehouse in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmers1st
  2. Ballantynes2nd
  3. Faradays3rd
  4. Kmart NZ4th
  5. The Warehouse4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ballantynes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Warehouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faradays3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart NZ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about department stores

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Faradays or The Warehouse more popular in search?

This chart shows how often people search Google for Faradays and The Warehouse by name. Each line represents a brand's share of searches for all five department stores we track, month by month, from searches in New Zealand.

Faradays and The Warehouse among department stores in New Zealand, by month

Share of searches by month for The Warehouse, Faradays. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZFarmersThe WarehouseFaradaysBallantynes
Oct 202555.5%25.9%17.3%0.07%1.3%
Nov 202554.1%26.7%17.4%0.25%1.6%
Dec 202552.8%26%19.6%0.08%1.5%
Jan 202657.1%20.1%21.4%0.07%1.4%
Feb 202655%23.3%20.3%0.09%1.3%
Mar 202656.5%24.1%18.1%0.09%1.1%
Apr 202657.6%24.1%17.1%0.16%1%
May 202651.1%29.4%18%0.32%1.1%
Jun 202656.7%26%16%0.1%1.2%
Jul 202656.7%25.8%15.8%0.1%1.6%
Aug 202653.9%28.9%15.2%0.27%1.7%
Sep 202655.8%25.6%15.7%2.1%0.95%

How has the Faradays and The Warehouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand department stores in September 2026?

2 changes

  1. In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches.

  2. Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 307K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Faradays’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faradays

1 branded search term

  • faradays

The Warehouse

17 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse fans
  • the warehouse lego
  • the warehouse mattress
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse toys
  • thewarehouse toys

How the Brand Demand Index is measured

Other head-to-heads among department stores

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