Brandwave

IKEA vs The Warehouse:Which is more popular by branded search in New Zealand?

In August 2026, The Warehouse had more branded searches than IKEA among homeware retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to IKEA’s 317K, and held a 13.5% Share of Search versus IKEA’s 10.7%.

Share of Search among homeware retailers in New Zealand in August 2026Which is more popular in search, IKEA or The Warehouse?
IKEA10.7%317K searches
vs
The Warehouse13.5%403K searches
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Which is more popular in search, IKEA or The Warehouse?

Homeware and general merchandise retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

IKEA and The Warehouse among homeware retailers in New Zealand, by month

Share of Search by month for The Warehouse, IKEA. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseBriscoes HomewareIKEASpotlight
Oct 202541.8%19.4%16.1%13.2%3.8%5.6%
Nov 202538.8%19%15.9%15%6.9%4.4%
Dec 202530.1%14.7%14.4%13.7%23.9%3.2%
Jan 202636%12.6%16.7%13.3%17.4%3.9%
Feb 202636.8%15.5%17%11.5%14.4%4.8%
Mar 202639.9%16.9%16.2%11%11.5%4.6%
Apr 202639%16.3%14.7%14.3%10.6%5%
May 202635%19.9%15.2%13.1%11.4%5.3%
Jun 202638%17.3%13.9%13.1%12.1%5.7%
Jul 202637%16.7%13.3%15.9%12.7%4.5%
Aug 202637.3%19.7%13.5%13.3%10.7%5.5%
Sep 2026——————

How has the IKEA and The Warehouse comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: IKEA took it in December 2025, The Warehouse took it in February 2026.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among homeware retailers in New Zealand moved from 3.8% to 10.7%, and its estimated monthly branded searches moved from 112K to 317K.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among homeware retailers in New Zealand moved from 16.1% to 13.5%, and its estimated monthly branded searches moved from 473K to 403K.

How did search popularity change for New Zealand homeware retailers in August 2026?

  1. In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.

  2. In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using IKEA’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

28 branded search terms

  • Ikea
  • ikea australia
  • ikea barstools
  • ikea bed frames
  • ikea bedding
  • ikea bedside table
  • ikea billy bookcases
  • ikea carpets
  • ikea com
  • ikea couch
  • ikea curtains
  • ikea desk
  • ikea dining chairs
  • ikea dining table
  • ikea floor lamps
  • ikea furniture
  • ikea home decor
  • ikea homeware
  • ikea kitchen
  • ikea lamps
  • ikea near me
  • ikea nz
  • ikea online
  • ikea open
  • ikea sofa
  • ikea sofa bed
  • ikea store
  • ikea wardrobes

The Warehouse

35 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse bedding
  • the warehouse cell phones
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse easter eggs
  • the warehouse easter hours
  • the warehouse fans
  • the warehouse foam mattress
  • the warehouse home decor
  • the warehouse homeware
  • the warehouse lego
  • the warehouse mattress
  • the warehouse near me
  • the warehouse new zealand
  • the warehouse nz
  • the warehouse online
  • the warehouse petone lower hutt
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse store
  • the warehouse the base
  • the warehouse toys
  • the warehouse washing machine
  • thewarehouse co nz
  • thewarehouse nz
  • thewarehouse online
  • thewarehouse toys

How the Brand Demand Index is measured

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