Brandwave

Animal Kingdoms vs The Warehouse:Which is more popular by branded search in New Zealand?

In August 2026, The Warehouse had more branded searches than Animal Kingdoms among toy retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Animal Kingdoms’ 7.1K, and held a 17.3% Share of Search versus Animal Kingdoms’ 0.31%.

Share of Search among toy retailers in New Zealand in August 2026Which is more popular in search, Animal Kingdoms or The Warehouse?
Animal Kingdoms0.31%7.1K searches
vs
The Warehouse17.3%403K searches
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Which is more popular in search, Animal Kingdoms or The Warehouse?

Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Animal Kingdoms and The Warehouse among toy retailers in New Zealand, by month

Share of Search by month for The Warehouse, Animal Kingdoms. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseMighty ApeToyworldPop MartAnimal Kingdoms
Oct 202546.7%21.6%18%6.5%2%4.9%0.15%
Nov 202545.4%22.3%18.6%8.2%2.5%2.9%0.12%
Dec 202543.1%21.1%20.7%8.7%3.4%2.9%0.12%
Jan 202649.1%17.2%22.7%6.8%1.8%2.3%0.18%
Feb 202646.9%19.7%21.7%6.4%1.9%1.9%1.5%
Mar 202649.2%20.9%19.9%5.8%1.8%1.6%0.78%
Apr 202650.5%21.1%19%5.5%2%1.3%0.62%
May 202644.7%25.5%19.5%5.8%2.2%1.8%0.44%
Jun 202649.4%22.4%18%6.3%2.4%1.2%0.38%
Jul 202649.9%22.5%17.9%6.2%2.1%1.1%0.32%
Aug 202647.7%25.2%17.3%6%2.3%1.2%0.31%
Sep 2026———————

How has the Animal Kingdoms and The Warehouse comparison changed over the last 12 months?

How did search popularity change for New Zealand toy retailers in August 2026?

  1. In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.

  2. Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Animal Kingdoms’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animal Kingdoms

4 branded search terms

  • animal kingdoms
  • animal kingdoms nz
  • animal kingdoms toy store
  • animalkingdoms

The Warehouse

35 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse bedding
  • the warehouse cell phones
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse easter eggs
  • the warehouse easter hours
  • the warehouse fans
  • the warehouse foam mattress
  • the warehouse home decor
  • the warehouse homeware
  • the warehouse lego
  • the warehouse mattress
  • the warehouse near me
  • the warehouse new zealand
  • the warehouse nz
  • the warehouse online
  • the warehouse petone lower hutt
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse store
  • the warehouse the base
  • the warehouse toys
  • the warehouse washing machine
  • thewarehouse co nz
  • thewarehouse nz
  • thewarehouse online
  • thewarehouse toys

How the Brand Demand Index is measured

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